Definition of Viral Marketing Success?

Posted by Simon Wharton

February 24, 2007

I’ve just been contacted by someone who we know, who we didn’t tell about this, who found the video from a source where we didn’t place it.

Could that be consider an indicator of this campaign moving from plain marketing to achieving a viral status?

  • Jeremiah Owyang

    Possibly, but we’re looking for spread, velocity…Can you document the list of URLs that it’s spread to, both in 24 hours, 5 days, one week, etc?

    While not a a sole determiner, but when major media starts to cover it (NYT’s covered Eepy Bird a few days ago, which has been out for a long long time) then you’ll know you for sure.

  • Simon Wharton

    That’s some food for thought. We’d been giving some consideration to metrics and hadn’t really got anything solid for benchmarking.
    I think we’ll probably take a view on one week post release and refine measurement points for the next release.

  • Tennessee Jed

    Here is one more hit!

  • Pete Quily

    Great video, blogged it. You might want to pitch it to some UK PR bloggers ie
    as an example how not to pitch.

    From an SEO standpoint you should probably turn on trackbacks in WordPress so when people blog about it it shows up in your blog posts. Darren has a post on how to do so here