We were all at the Digital Marketing & Drinking Social last night at Kro Bar.
Paul Fabretti from KMP in Stockport gave a great presentation on the reputation monitoring and online sentiment tool he uses. We had our ears pricked up for this one in particular because we’ve been using a reputation monitoring tool to help with our organic online marketing campaigns. We’re particularly interested in analysing the data to shape online marketing plans, but also in using it to tackle negative and ride on the wave of positive PR.
There was also discussion about whether we need a professional body specifically for our industry.
I personally don’t think the British Computer Society covers what we do in the slightest, and as for Marketing, although the Chartered Institute of Marketing (CIM), and the Institute of Direct Marketing (IDM) do courses for Digital and Online Marketing, it’s perhaps a bit of an afterthought.
I’m sure there was a branch off for digital from one of these institutions a couple of years ago, but it looks like nothing came of it. (If anyone has any information on this, please let me know).
Cathy Parker suggested a Digital Marketing Institute would help represent businesses working in our industry. For example, in the case of Government Legislation – a professional body would more likely be called on for input.
This was all very interesting, and then we watched Spain versus Russia in the pub and carried on drinking… poor Julia’s not too pleased with the result.