Ebay Pay Per Click Campaign… Sort It Out

Posted by Pushonltd Pushonltd

January 2, 2008

Ebay Pay Per Click AdvertsYou’ve probably noticed them now and again, you search for something online, and up pops a weird or inappropriate advert in the sponsored listings.

Ebay is often guilty of this; they tend to bid on common terms and use “broad matches”, which offer a larger number of keyphrase variations, but it also means the advert may appear for some very strange searches.
Ebay Pay Per Click AdvertsThere’s actually a game to to find funny examples of bad Ebay Adverts, and there’s a growing collection on Flickr. I won’t publish my favourites, but have a browse if you’ve got five minutes to kill.