Effective Company Blogging
I stumbled across the Figleaves blog – blogleaves.
This blog is effective and well presented; they’re receiving great feedback, questions and comments on their products and articles, for example in their swimwear solutions blog.
This is great for optimizing their site, as they will be benefiting from fresh relevant content, as well as engaging consumers so they are more likely to return.
They are also using this area to include links to relevant resources and articles, which can be beneficial to your page rank for relevant terms, these are sometimes things you wouldn’t necessarily add to your website (the underpants lottery for example).