A new piece of research entitled Digital Directions: How Business Decision-Makers in the North West use the Internet conducted through a partnership between Manchester Metropolitan University Business School and PushON is due to be released 20th of September 2010. It takes data from a survey completed by senior-level management in the top 500 companies in the North West region in the UK during June and July this year.
The findings confirm that amongst other activities online including: Reading the news, accessing social networks, online banking, shopping, instant messaging and blogging, senior managers across the North West region in the UK spend a significant amount of their time accessing their email and searching using search engines.
The time spent on these two activities outweighs the other activities two-fold implying that these are definitely channels that marketers should consider when trying to access senior decision makers in major companies.
To see the findings of the report and learn more about senior-level executives from the North West’s Internet use, visit Digital Directions: How Business Decision-Makers in the North West use the Internet available from the 20th of September onwards.