• Average shopping cart abandonment across all devices is 72%.
• Most delivery problems originate from a poorly optimised checkout.
• 50% of customers will not shop with you again if you do not deliver on time.

Our top ten essential tips will all be revealed at 5pm on the 16th of May as PushON will be hosting a Webinar with Postcode Anywhere where we will be discussing 10 Essential Tips To Improve Your Checkout.

The webinar will feature Postcode Anywhere’s Senior Account Manager, Tom Gurney and PushON’s Digital Director, Sam Rutley.

Registration for the webinar is free and can be found here.

We hope you can join us for what will be a highly informative webinar!

The post Sign up for our free webinar – ’10 Essential Tips To Improve Your Checkout’ appeared first on PushON Ltd.

Engage 2013

Engage 2013 took place this week in London at the Hilton London Metropole hotel.

If you were lucky enough to attend or watch on the live stream, social updates were being published using the hashtag #Engage2013.

This social event included top speakers from companies such as Twitter, Nestlé, KLM, SAB Miller and Adobe.

Here are a few of the top talks we enjoyed in the PushON office:

Jan Rezab, CEO of social media analytics company Socialbakers. Jan talks about how social media has evolved in the last few years and where will be heading in the future.

Lionel Lassalle, Social Marketing & Co-Branding Manager at KLM, explained the successful social strategies that have proven invaluable for KLM. Lassalle also demonstrates the social tools used and future innovations with software and campaigns used to combine social with the flying experience.

‘Happy staff = better service = happy customers’. #Engage2013

Jeremy Waite, head of social strategy at Adobe, talks about The “Like-Cycle” in social media. The “Like-Cycle” encourages 5 social media challenges, Insight, Content, Loyalty, ROI and Media, with an emphasis on a solid social strategy. The slides can be found here.

Mozilla PENALISED by google

Mozilla the company behind most notably Firefox internet explorer, Thunderbird and other apps were penalised by Google.

The reason, according to a penalty notification:

“Google has detected user-generated spam on your site. Typically, this kind of spam is found on forum pages, guestbook pages, or in user profiles.

As a result, Google has applied a manual spam action to your site.”

Spam in this instance resulted from spammers abusing the blog section for the Mozilla.org site. John Mueller of Google suggested a need for spam filtering and comments being monitored before they go online. Mozilla had 12 megabytes of spam from 21,169 different comments, Matt Cutts (Google celebrity) said those spam comment pages ‘cause users to complain to us about’ and thus ‘action’ was required. 

Although Mozilla got fined by Google, they were never told which page was causing the offence which seems like an incredibly frustrating policy if the offending site has many pages. This is yet another example of Google flexing its muscles in its fight against spam!

UK Government passes Instagram Act – Now All your pics belong to everyone

As of this week, millions of amateur and professional photographers that upload their work on the Internet will be stripped of their rights to their images. The new Enterprise and Regulatory Reform Act passed by the UK government amends the copyright law to allow commercial exploitation of images that contain no information identifying the owner. Most digital images floating around on the Internet today contain no metadata, making them ‘orphan-works’, meaning they can now be exploited for commercial use so long as the user performs a ‘diligent search’.

To keep from being ripped off, photographers will have to either remove their work from the Internet, or register it, a costly and time-consuming activity.

Will this new Act make you think twice before uploading photos to social media sites such as Facebook, Instagram and Twitter?

Tweetdeck apps closing may 7th

This week, we heard news that Tweetdeck mobile app’s are officially closing on the 7th of May and disappear from the Google Play store, according a blog post from the TweetDeck team. Along with this the twitter team will also remove Facebook integration from the apps.

That’s the end of our RoundUP for this week - we will leave you with exciting news for May! Keep your eyes peeled for our competition this month:

Please tweet us @pushonltd or write a comment below, see you next week!

The post Digital RoundUP 29/04/2013 appeared first on PushON Ltd.

Are you sitting comfortably? Then I shall begin.

Let me tell you a story. However unlike other stories you have read, or been told, this one will not contain any lions, witches or wardrobes. I shall not weave tapestries with my words of knights in shining armour or dragons that must be slain. Which I suppose is a shame really, as I’m sure some out there would find that a far more interesting read for a Friday afternoon.

It’s as I type this second paragraph that I realise I may have taken Nichola Stott’s talk at ionSearch yesterday a bit too literally. You see one of the key takeaway points from her talk for me was that when you choose to follow the much championed “content led” model or strategy for your business, the content you produce must tell a story in some way, shape or form. As by telling a story you create engagement with your target audience, which is the key to making your strategy work.

When this little gem of wisdom was revealed to me, I asked the obvious question. “What’s a story?” Obviously it’s not what I started to write at the start of this post, even though that’s the traditional thing you think of as a story. A story nowadays, in the context of creating great content for your audience, tends to be things that measure things or are evocative or emotive. What’s great about thinking like this, which Nichola pointed out as part of her presentation, is that you can use your clients existing “stuff” to create these stories. Nichola suggested that people find out what their clients are doing currently, find their USP and look at consumer groups. If at all possible use all of this to give people “the warm fuzzy wuzzies” as part of the story.

One great example Nichola gave as part of the presentation showed how you can create something out of nothing if you dig deep enough. One client they had sold thermostats, not exactly the most evocative of markets. Yet upon digging further they found that they were selling thermostats to the NHS. The NHS was in turn using these thermostats in the production of incubators for babies. This all meant that they now had a fantastic, emotive story that they could create content around to share and gain both visibility and (hopefully) links.

Now while all of these great hints and tips were shared with us all at ionSearch, and in turn I have now shared with you, I couldn’t help but notice something. A lot of what Nichola had been talking about sounded to me like traditional PR work. Now this does go hand in hand with the way I believe offsite SEO to have been heading for the past two years, and the way I have been working here at PushOn, but it does lead me to wonder if PR’s and SEO’s can continue to cling to their love/hate relationship. Or will it cause them harm as the few who can let go and just love each other tear ahead of the competition. Simon has shared his own opinion on the matter here at the wallblog, which seemed to cause quite the ruckus, and it’s well worth reading both the piece and the comments to form your own opinion if you haven’t formed one yet.

Hm, I think I can see my next story to tell you on the horizon.

If you want to read a general overview of ionSearch day one, there’s a fantastic one here, written by my colleague Jonny.

Images courtesy of the BBC and me.

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SEO’s are online marketing Superheroes

This was perhaps the stand out quote to take away from day one of the ionSearch conference in Leeds. The PushON team made the trip over yesterday for the first half of the two day event, organised by Blueclaw, to listen to experts in the search world who had travelled much further, from Germany, Canada and the US.

The theme of the day was very much the future of SEO and Search, with discussions on how to move forward from the Penguin and Panda updates that have impacted the industry. This was centred around both a cleaner, content led approach, as well as some reputation management for SEO’s – particularly those who are wrongly labelled spammers!

BIG Data was the buzzword in the keynote from SEOmoz’s @AndrewDumont who kicked off the day with why we should be looking at a wider range of reporting data (or BIG data!) than just the basic website metrics. He suggested a range of tools that he uses to report on important social data, and briefly mentioned a related secret project that SEOmoz are working on – you can find out a little more about this and sign up for updates at Moz.com

The day was split into three tracks, with workshops and expert panels running alongside the main speakers. These discussions covered the day’s theme of SEO recovery and future plans, with the first panel talking about link removal and Google penalties. There was some great advice to be taken from this, notably DON’T PANIC and rush into using the disavow tool prematurely. Further panels looked at using content to drive conversions and thoughts about ‘what makes a great link’. Kelvin Newman revealed one of the proudest links he’s built – from PR9 site w3.org – or “the inventors of the internet!” as he more delicately put it!

Without a doubt the highlights of the day was the presentation by animated German Marcus Tandler (@mediadonis), in which he led us through 477 slides in less than 45 minutes (honest!!) Marcus put some answers to the question ‘what’s next in search?’ and whilst it was hard to take detailed notes as he jumped from slide to slide of amusing Matt Cutts quotes and images, he made some important points about the  need to continuously producing new linkable content, as search is time sensitive and subject to trends. A thoroughly entertaining presentation though, and I look forward to attending his event in Munich later this year – SEOktoberfest!

The final, and much anticipated, talk of the day was delivered by Martin Macdonald, finely titled “Why I’m quitting SEO” (he isn’t..) Martin ran us through the issues that we as SEO’s are facing, due to bad exposure after penguin and panda updates, which have tarnished the industry with the tag of spammers. This is where he delivered the stand out quote from the day – “SEO’s are online marketing Superheroes”. Martin’s point was that SEO’s ‘get the net’ (another favourite line) and will be responsible for managing the reputation of SEO and encouraging people that our future SEO work is clean, creative and capable of delivering great results. The only outstanding question was what we will be called? Growth hackers, inbound marketers and content marketers were all mentioned, before Martin ended on his belief that one day SEO’s will have taken over all the top marketing jobs and world! Watch this space..

Notable mentions also go to Shain Shapiro, who revealed the secrets of Hootsuite’s social community and #hootups, as well as Nichola Stott and Ross Hudgens, who hosted fantastic talks on link building strategies rapid-fire content marketing.

As is tradition with these SEO events, we headed to the nearest bars for a much needed drink after a long day of talks, before we all met up again at Tiger Tiger in Leeds for more drinks and a social! It was a shame that the PushON crew had to leave at a reasonable time to come back to Manchester but I’m sure the rest of the night was enjoyed by all! No doubt there’ll be some bleary eyes at the second half of the event today (which we’re disappointed to be missing!) focusing a bit more on Social Media alongside SEO.

Big thanks to all at Blueclaw and the sponsors of ionSearch for a great, and incredibly entertaining and thought provoking day. See you all at SASCon!

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The post Socialising Your Event: A Seminar in conjunction with Pro Manchester appeared first on PushON Ltd.

Your speakers for the day will be me, at least I will be chairing and trying to set the scene. Your lead expert for the day will be Richard Gregory, chief operating officer of Latitude. I learnt more from him over one lunch than I had done in the previous 6 months. And there is the stunning mind that is Dan Lukas (nee O’Malley) of Needle Insights who will be using the crystal ball that is in-depth data analysis to deliver some thought as to the opportunities available to the legal sector in the very near future. If you would like to attend, please book via Pro Manchester but hurry, attendance is limited and it’s nearly full.

The post The SASCon and Pro Manchester Quarterly appeared first on PushON Ltd.

Thursday the 22nd September is the Manchester Wired City Reconnected event. From 6pm in ‘The Cafe’ on Manchester Science Park. This aims to be a relaxed networking event with over 60+ business owners.

Also on Thursday there’s a CIM event: Meet the Editors. Discussing what media needs from PR and marketing professionals.

Friday 11-1 is a Pitching for new business event on Portland Street.
Stuff coming up in the next few weeks that you might want to book in for now:

City Camp Manchester, looking at how to improve Manchester
SASCon mini conference is the warm up for the full Search, Analytics and Social conference and tickets are on sale now.

The post Events this week appeared first on PushON Ltd.