While attempting to upload some of my photos from the weekend onto Facebook, the online social networking site, my PC blue screened on several occasions.
Thinking that it was an issue related to my PC I attempted to have a go uploading some photos from another machine and again I received a ‘blue screen of death’ and windows kindly told me after a restart that my machine had just recovered from a serious error!
As much as I love using Facebook, I would seriously reconsider being a member if it’s going to start damaging my computer!
I’d be interested to know if anyone else has been having the same problems…
Update 04/06/2015: Many moons ago this was an issue we very briefly covered on the PushON blog. It turned out to be a simple hardware issue. We love the way it explains that Facebook is a “social networking site” – and then tries to make out that it’s somehow optional to be a member.
The reason we’re bringing this blog post out of the archives is to cover the more recent endeavours of Facebook. It has come a long way from blue screen errors and the simple poke to poke that you did to your thousands of ‘friends’. If it’s not instant advertising through messenger it’s video ads and content sharing directly from the media big guns. It seems Facebook is taking on internet mega-force Google, and it’s coming down like a blue screen wrecking force of death … Okay, that may be a slight exaggeration, but from new Ad strategies to Instant Articles to Link Search and sharing, we are beginning to ask whether Facebook is trying to be the new Google.
One of Facebook’s biggest announcements of late has to be the introduction of Facebook Instant Articles. Instant Articles allow content publishers to post articles directly onto Facebook instead of sharing links and directing users to an external page. Facebook has smooth-talked the likes of New York Times, National Geographic, BuzzFeed, The Guardian and BBC News to participate, so this is no trifling move. The agenda of Facebook is to keep users engaged with their site and not to lose them to third-party hosts.
What This means for Google: Is this Facebook’s sly move to steal content away from Google? Probably. However it will never have the true impact that conspirators believe will happen. Yes, publishers get some pretty nifty exposure directly to their customers’ news feeds and Facebook have promised publishers 100% of the revenue gained from the ads in this content, but we doubt it will be the death of Google as we know it – they are two completely different ecosystems.
Advertising on Facebook is a year-on-year success. With cheap targeting and new strategies it’s no wonder Facebook is increasing its revenue. Recently, Facebook announced its videos reach over 1 billion views per day and as this is becoming more dominant on mobile feeds, they’re opening their doors to video ads for marketers. With Facebook offering cheaper rates for advertising, combined with the likes of video ads placed on users’ news feeds, it would seem that Facebook is going to grow its revenues ever more.
What this means for Google: Should Google be worried? Once again, I wouldn’t say this will be the downfall of Google. Yes, brands are guaranteed a great rate of engagement and cheaper cost per view, so it would seem that Facebook is onto a winner. However Google’s advertising chief Sridhar Ramaswamy hit back at Facebook with a fair question: ‘How many of Facebook’s video views are engaged views?” (source: Wall Street Journal). With Facebook counting a mere 3 seconds as a view in comparison to YouTube’s 30 seconds, this does lead one to question whether Facebook has earned any bragging rights over its purported billion daily views, or whether users are slowly crawling through their feeds, being drawn in for a few seconds and then losing interest and scrolling on, which seems more likely.
Of all of Facebook’s new developments, this has to be the most intriguing. Earlier this month Facebook announced it would start to introduce a new search engine function allowing users to enter search terms in the new ‘Add a Link’ feature. In return, Facebook will provide links to what it believes is the content the user is referencing.
Does this sound familiar to you? Oh yes, it’s what Google does. Facebook’s new link search feature will not only prevent the hassle of users having to flick between apps to copy and paste links but can also hold the great potential of increasing referral traffic to external sites. With over a trillion links already indexed, it does make you wonder how Facebook plans to determine which content is relevant to users.
What this means for Google: With Facebook cutting out the middleman, aka Google, and referring straight to third-party sites for users along with the pushing on Instant Articles in the search mix too, it could give Facebook an edge Google doesn’t quite have.
With content publishers guaranteed exposure to their Instant Articles and Facebook making it easier to drive users to third-party sites through this new link search feature along and offering cheaper advertising approaches and styles, it would seem Facebook is beginning to have a stronger attraction for brand exposure. However before we get too paranoid and caught up in the blue corner, over in the red corner we have Google, the world’s most powerful search engine. And Facebook? Well Facebook at the end of the day is a social network. Already stripping back the amount of ads placed on a Facebook news feed and making it harder for brands and pages to get their content in front of their audience, there is only so much advertising and placement a brand can achieve on a user feed.