Social media giant, Facebook, has introduced its new trimmed-down method for enabling marketers to secure payment for digital products purchased via a mobile app by visitors to the Facebook site.
Mooted by the organisation back in February, the new payment method is reported to greatly speed up and simplify Facebook’s previous mobile payments workflow; in effect reducing the number of payment steps from seven to just two.
In addition, Facebook users will not be obliged to key in any billing information themselves during the payments workflow, other than simply open up a dialogue box on screen and click to confirm a purchase. The amount paid will then simply appear on their regular monthly mobile phone bill.
Those organisations already using Facebook to secure virtual payments have been advised that they do not need to take any action to benefit from the new payments flow procedure; whilst those wishing to engage in payments via Facebook for the first time are asked to do so simply through the latter’s payments application programming interface (API).
The new payments scheme is being introduced in the UK and the US initially, but is expected to be rolled out globally in the very near future.
Currently, the programme is supported in both these countries by mobile phone networks O2, Vodafone, Orange, Three, T-Mobile, AT&T and Sprint.
Elsewhere, it has been reported that Facebook is focussing on its own development in the mobile field through the introduction of mobile-only ‘Sponsored Stories’ ads.