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	<title>PushON Ltd &#187; Blog</title>
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	<link>http://www.pushon.co.uk</link>
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		<title>Digital RoundUP 20/05/2013</title>
		<link>http://www.pushon.co.uk/blog/digital-roundup-20052013/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=digital-roundup-20052013</link>
		<comments>http://www.pushon.co.uk/blog/digital-roundup-20052013/#comments</comments>
		<pubDate>Mon, 20 May 2013 13:48:49 +0000</pubDate>
		<dc:creator>Arjun Naik</dc:creator>
				<category><![CDATA[Awards]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Digital Blog]]></category>
		<category><![CDATA[General News]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.pushon.co.uk/?p=12841</guid>
		<description><![CDATA[<p>Facebook Home hits 1 million Users  Facebook Home has hit 1 million downloads one month after being made available for Android. Despite this number it appears that demand is on the wane, with 500,000 downloads achieved with the first 10 days of release. However it took twice as long for another 500,000 downloads. Home has... <a href="http://www.pushon.co.uk/blog/digital-roundup-20052013/" class="post-excerpt-continue">Continue reading</a></p><p>The post <a href="http://www.pushon.co.uk/blog/digital-roundup-20052013/">Digital RoundUP 20/05/2013</a> appeared first on <a href="http://www.pushon.co.uk">PushON Ltd</a>.</p>]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-12686" title="Digital RoundUP" src="http://www.pushon.co.uk/wp-content/uploads/banner.png" alt="Digital RoundUP" width="500" height="200" /><strong></strong></p>
<p><strong>Facebook Home hits 1 million Users </strong></p>
<p style="text-align: center;"><a href="http://www.pushon.co.uk/blog/digital-roundup-20052013/attachment/fbhome/" rel="attachment wp-att-12849"><img class="aligncenter  wp-image-12849" title="fbhome" src="http://www.pushon.co.uk/wp-content/uploads/fbhome.jpg" alt="" width="508" height="248" /></a></p>
<p style="text-align: justify;">Facebook Home has hit 1 million downloads one month after being made available for Android. Despite this number it appears that demand is on the wane, with 500,000 downloads achieved with the first 10 days of release. However it took twice as long for another 500,000 downloads.</p>
<p style="text-align: justify;">Home has also attracted negative attention in the form of reviews on the Google Play page with over 16,000 two star reviews.</p>
<p style="text-align: justify;">It is perhaps too early to write off Facebook home but with a user base of 1 billion and only 1 million users signed up,the signs do not look good. Have a read of our Facebook home review <a href="http://www.pushon.co.uk/news/hands-on-with-facebook-home/">here</a>.</p>
<p><strong style="font-size: 1em; line-height: 1.5em;">Matt Cutts &#8211; Taking down network of links  </strong></p>
<p style="text-align: justify;">Matt Cutts the head of Google’s webspam team said this past week Google had taken action against several thousand link sellers that were part of a link network.</p>
<blockquote class="twitter-tweet"><p>In fact, we took action on several thousand linksellers in a paid-link-that-passes-PageRank network earlier today.</p>
<p>— Matt Cutts (@mattcutts) <a href="https://twitter.com/mattcutts/status/334559324179406848">May 15, 2013</a></p></blockquote>
<p>&nbsp;</p>
<p><strong>Twitter CEO resignation</strong></p>
<p><a href="http://www.pushon.co.uk/blog/digital-roundup-20052013/attachment/twitter-bird-white-on-blue/" rel="attachment wp-att-12852"><img class="alignleft size-full wp-image-12852" title="twitter-bird-white-on-blue" src="http://www.pushon.co.uk/wp-content/uploads/twitter-bird-white-on-blue.png" alt="" width="300" height="300" /></a></p>
<p style="text-align: justify;">Dick Costolo has resigned as Twitter director of the UK arm of Twitter. This is due to Twitter UK being struck off companies’ house after failing to return any accounting data.</p>
<p style="text-align: justify;">Tweetdeck, a Twitter subsidiary, was also struck off on May 7<sup>th</sup> and due to these irregularities Costolo felt it necessary to leave his post.</p>
<p style="text-align: justify;">In reality being struck off from Companies House will not impact on Twitter’s overall business but the restructuring of the company in the UK points to a possible relisting with Companies House in the near future.</p>
<p style="text-align: justify;"><strong>European Search Awards 2013</strong></p>
<p style="text-align: justify;"><img class="aligncenter size-full wp-image-12867" title="ESA 2013 shortlist" src="http://www.pushon.co.uk/wp-content/uploads/ESA-2013-shortlist-buttonedit.jpg" alt="ESA 2013 shortlist" width="400" height="148" /></p>
<p style="text-align: justify;">PushON had fantastic news last week after being shorlisted for the European Search Awards for Best Use of Search in Retail for Defib Shop – putting search at the heart of the campaign along with <span style="font-size: 1em; line-height: 1.5em;">ChillFactore hit the slopes. Our third nomination was for Thomson </span><span style="font-size: 1em; line-height: 1.5em;">Al Fresco – making holidays personal, </span><span><span style="font-size: 1em; line-height: 1.5em;">in the Best Use of Search Travel &amp; Leisure </span>category<span style="font-size: 1em; line-height: 1.5em;">.</span></span></p>
<p><strong style="font-size: 1em; line-height: 1.5em;">Google I/O 2013</strong></p>
<p><strong style="font-size: 1em; line-height: 1.5em;"></strong><span style="font-size: 1em; line-height: 1.5em;">Google Wallet - </span></p>
<p style="text-align: center;"><img class="aligncenter  wp-image-12846" title="Google Wallet" src="http://www.pushon.co.uk/wp-content/uploads/wallet.png" alt="Google Wallet" width="489" height="254" /></p>
<p style="text-align: justify;">On Wednesday we saw Google I/O 2013 getting underway with Google unveiling a host of updates and features to their current services. A new Gmail feature allows users to send up to $10,000 via an email message using Google Wallet.</p>
<p><iframe src="http://www.youtube.com/embed/JA8m0JOoNYQ" frameborder="0" width="500" height="315"></iframe></p>
<p style="text-align: justify;">Will this be able to compete with Paypal?</p>
<p style="text-align: justify;">Google+ Redesign -</p>
<p style="text-align: justify;"><span style="text-align: start; font-size: 1em; line-height: 1.5em;">Google also introduced a new design layout for Google+, with a similar layout to Pinterest, having stories spread across your timeline featuring photos from that story.</span></p>
<p style="text-align: center;"><img class="aligncenter  wp-image-12847" title="Google+ Redesign" src="http://www.pushon.co.uk/wp-content/uploads/g+.png" alt="Google+ Redesign" width="490" height="248" /></p>
<p style="text-align: justify;">At Google I/O 2013, the company announced 41 new features for Google+, the most important being related to design, messaging, and photo sharing.</p>
<p style="text-align: justify;">Google+ has taken a step towards the focus of the photo and video content similar to Pinterest, improving visibility of stories, and creating an addition to Hang Outs by introducing the stand alone app that can be used for chat.</p>
<p style="text-align: justify;">Automated hashtags have also been introduced, which work similar to those for Twitter, by suggesting a topic for you to include in the hashtags. Google have suggested that it will provide better chances of finding the desired content by adding trending tags.</p>
<p style="text-align: center;"><img class="aligncenter  wp-image-12859" title="Auto Awesome" src="http://www.pushon.co.uk/wp-content/uploads/IMG_0019_1-730x486.jpg" alt="Auto Awesome" width="438" height="292" /></p>
<p style="text-align: justify;">Another feature is the addition of photo hosting and sharing. The images that are uploaded onto Google+ using the Auto Backup option, now use higher resolutions (up to 2048 pixels) and allow for editing – Autofix, Add Text and Rotate. Autofix allows users to edit with a single click the image saturation, brightness, or contrast. Auto Highlight and Auto Awesome will provide automatic options for Best Shot or creating animations form consecutive photos.</p>
<p style="text-align: justify;"><strong>Before:</strong></p>
<p style="text-align: center;"><img class="aligncenter  wp-image-12860" title="Before Auto Enhance" src="http://www.pushon.co.uk/wp-content/uploads/mufc1.jpg" alt="Before Auto Enhance" width="512" height="383" /></p>
<p style="text-align: left;"><strong>After:</strong></p>
<p style="text-align: center;"><img class="aligncenter  wp-image-12861" title="After Auto Enhance" src="http://www.pushon.co.uk/wp-content/uploads/mufc2.jpg" alt="After Auto Enhance" width="512" height="383" /></p>
<p><strong>Google Glass potentially illegal in UK</strong></p>
<p><img class="aligncenter size-full wp-image-11749" title="Google Glass" src="http://www.pushon.co.uk/wp-content/uploads/111.jpg" alt="" width="215" height="71" /></p>
<p>John Lanchester who writes for London Review of Books, suggested that the technology breaches basic data protection provisions, adding that the recording facility is a breach of ECHR privacy laws.</p>
<p>“In the UK anyway, many or most of the recording functions of Google Glass seem likely to be illegal,” Lanchester said.</p>
<p>“The 1998 Data Protection Act defines data as ‘information which is being processed by equipment operating automatically in response to instructions; or is recorded with the intention that it should be processed.’ I don’t speak fluent lawyer, but it seems clear that definition encompasses the recording function of Glass.”</p>
<p><strong>Google announce Voice Search </strong></p>
<p><a href="http://www.pushon.co.uk/blog/digital-roundup-20052013/attachment/search/" rel="attachment wp-att-12856"><img class="aligncenter size-medium wp-image-12856" title="search" src="http://www.pushon.co.uk/wp-content/uploads/search-300x199.jpg" alt="" width="300" height="199" /></a></p>
<p>The way we search as we know it could be extinct in a few years if Google&#8217;s bold new idea becomes widespread. Google has announced it is bringing voice search to the desktop, via apps such as Chrome we could go about our business without having to type a key.</p>
<p>Although it has been announced details are sketchy about when and how it will all work, watch this space!</p>
<p>That is the end of the RoundUP this week, we will roundoff with a site that we have recently discovered and had alot of fun with. It is called <a href="http://www.geoguessr.com/">Geoguessr</a> and works using Google&#8217;s Streetview, check it out and let us know what you think.</p>
<p>Until next week, farewell</p>
<p>The post <a href="http://www.pushon.co.uk/blog/digital-roundup-20052013/">Digital RoundUP 20/05/2013</a> appeared first on <a href="http://www.pushon.co.uk">PushON Ltd</a>.</p>]]></content:encoded>
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		<title>The Ranking Dead: Could Google Penguin 2.0 End The Zombie Website Epidemic?</title>
		<link>http://www.pushon.co.uk/blog/the-ranking-dead-could-google-penguin-2-0-end-the-zombie-website-epidemic/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-ranking-dead-could-google-penguin-2-0-end-the-zombie-website-epidemic</link>
		<comments>http://www.pushon.co.uk/blog/the-ranking-dead-could-google-penguin-2-0-end-the-zombie-website-epidemic/#comments</comments>
		<pubDate>Wed, 15 May 2013 10:01:51 +0000</pubDate>
		<dc:creator>Matt Davies</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Humour]]></category>
		<category><![CDATA[link building]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.pushon.co.uk/?p=12819</guid>
		<description><![CDATA[<p>In his latest Webmaster Help video, Matt Cutts confirmed the recent rumours of a fairly major algorithm update due in the next few weeks, saying “We’re relatively close to deploying the next generation of Penguin. Internally, we call it “Penguin 2.0”. “This one is a little more comprehensive than Penguin 1.0 and we expect it... <a href="http://www.pushon.co.uk/blog/the-ranking-dead-could-google-penguin-2-0-end-the-zombie-website-epidemic/" class="post-excerpt-continue">Continue reading</a></p><p>The post <a href="http://www.pushon.co.uk/blog/the-ranking-dead-could-google-penguin-2-0-end-the-zombie-website-epidemic/">The Ranking Dead: Could Google Penguin 2.0 End The Zombie Website Epidemic?</a> appeared first on <a href="http://www.pushon.co.uk">PushON Ltd</a>.</p>]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;"><img class="alignright  wp-image-12827" title="In case of zombies, break the glass to release the penguin. It will definitely help." src="http://www.pushon.co.uk/wp-content/uploads/anti-zombie-penguin-224x300.jpg" alt="In case of zombies, break the glass to release the penguin. It will definitely help." width="168" height="224" />In his latest Webmaster Help video, Matt Cutts confirmed the recent rumours of a fairly major algorithm update due in the next few weeks, saying “We’re relatively close to deploying the next generation of Penguin. Internally, we call it “Penguin 2.0”.</p>
<p>“This one is a little more comprehensive than Penguin 1.0 and we expect it to go a little bit deeper and have a little bit more of an impact than the original version of Penguin.”</p>
<p>For better or worse, Penguin happened. Some link spam networks were rendered inert overnight, and Google have evidently continued to improve their link spam detection, as more and more website have found themselves caught in the crossfire.</p>
<p>But it is still all too common to find examples of shambolic websites that rank highly for competitive keywords based purely on a backlink profile consisting largely of optimised anchor text links from questionable sources. These nefarious practices have allowed these websites to cheat death and gorge themselves on the benefits of taking the place of websites that have lost visibility due to link building often performed years ago by people they no longer have any relationship with.</p>
<p>Damnit Google, you’ve made zombie websites!</p>
<div id="attachment_12821" class="wp-caption aligncenter" style="width: 472px"><img class="wp-image-12821" title="This zombie is a metaphor for a website that has continued to rank well for competitive keywords in a post-Penguin world in spite of a shambolic link profile. The link is admittedly tenuous." src="http://www.pushon.co.uk/wp-content/uploads/the_walking_dead1.jpg" alt="This zombie is a metaphor for a website that has continued to rank well for competitive keywords in a post-Penguin world in spite of a shambolic link profile. The link is admittedly tenuous." width="462" height="248" /><p class="wp-caption-text">SPAAAAAAAAAAAAAAAAAM&#8230;</p></div>
<p>But it’s OK! Matt Cutts and his trusty crossbow/algorithm update have been taking this sort of website down for quite a while now. And they seem to be getting better at it.</p>
<div id="attachment_12828" class="wp-caption aligncenter" style="width: 469px"><img class="wp-image-12828" title="In this picture, Matt Cutts represents Matt Cutts, while his crossbow represents Penguin 2.0, which he uses to eliminate spammy websites. But then, that's obvious, right?" src="http://www.pushon.co.uk/wp-content/uploads/matt-cutts-with-a-crossbow.jpg" alt="In this picture, Matt Cutts represents Matt Cutts, while his crossbow represents Penguin 2.0, which he uses to eliminate spammy websites. But then, that's obvious, right?" width="459" height="343" /><p class="wp-caption-text">Fearsome</p></div>
<p>Cutts clearly recognises that they have to kill the head zombie to defeat the horde (or is that vampires? Vampires are a type of zombie, right? Shut up), saying “We’re also looking at some ways to go upstream to deny the value to link spammers. We’ve got some nice ideas on trying to make sure that that becomes less effective and so we expect that that will roll out over the next few months as well.”</p>
<p>So when he says they’re planning on clamping down on link spammers “advertorials, native advertising and those sorts of things that violate our quality guidelines”, I wonder if he finally means it? The webspam team at Google have been tackling the issue for years and it still seems that every time they deal with one source, the epidemic moves elsewhere. But there’s no denying the effect that the first Penguin updates have stemmed the tide significantly, so it’s not so hard to believe that they are getting closer and closer to their goal of eliminating webspam as a viable long term strategy, if not entirely.</p>
<p>Better yet, Cutts tells us that “We hope in the next few months to roll out a next generation of hacked sites detection that is even more comprehensive and also try to communicate better to webmasters”. What’s more useful in a zombie epidemic than early detection and a robust communication system? Besides a pump action shotgun, obviously.</p>
<p>“Try to make sure you make a great site that users love, that they’ll want to tell their friends about, bookmark, come back to, visit over and over again” says Cutts. “As long as you’re working hard to show great content to your users, we’re working hard to try to show your high quality content to users as well”.</p>
<p>So the message, as ever, is simple &#8211; Google want to include lively, healthy websites in their results pages, not a useless, unintelligent mess that serves only to gobble up as much traffic as it can. If you can only succeed by spamming, then Cutts warns of an “eventful Summer” ahead.</p>
<p>The post <a href="http://www.pushon.co.uk/blog/the-ranking-dead-could-google-penguin-2-0-end-the-zombie-website-epidemic/">The Ranking Dead: Could Google Penguin 2.0 End The Zombie Website Epidemic?</a> appeared first on <a href="http://www.pushon.co.uk">PushON Ltd</a>.</p>]]></content:encoded>
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		<title>Digital RoundUP 13/05/2013</title>
		<link>http://www.pushon.co.uk/news/digital-roundup-13052013/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=digital-roundup-13052013</link>
		<comments>http://www.pushon.co.uk/news/digital-roundup-13052013/#comments</comments>
		<pubDate>Mon, 13 May 2013 14:09:52 +0000</pubDate>
		<dc:creator>Pedrom Pourkashanian</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[General News]]></category>
		<category><![CDATA[Industry News]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[bing]]></category>
		<category><![CDATA[Manchester United]]></category>
		<category><![CDATA[SAScon 2013]]></category>
		<category><![CDATA[Solaborate]]></category>
		<category><![CDATA[viber]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.pushon.co.uk/?p=12764</guid>
		<description><![CDATA[<p>#UnitedWelcome &#8211; Manchester United&#8217;s Social Faux Pas With news of Sir Alex Ferguson retiring on Tuesday we were shown social media at its most powerful with reports of David Moyes taking over. To our surprise on Thursday we managed to find a link that was to a tab on the Manchester United Facebook page and the text read &#8211;... <a href="http://www.pushon.co.uk/news/digital-roundup-13052013/" class="post-excerpt-continue">Continue reading</a></p><p>The post <a href="http://www.pushon.co.uk/news/digital-roundup-13052013/">Digital RoundUP 13/05/2013</a> appeared first on <a href="http://www.pushon.co.uk">PushON Ltd</a>.</p>]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-12686" title="Digital RoundUP" src="http://www.pushon.co.uk/wp-content/uploads/banner.png" alt="Digital RoundUP" width="500" height="200" /></p>
<p><strong>#UnitedWelcome &#8211; Manchester United&#8217;s Social Faux Pas</strong></p>
<p style="text-align: center;"><img class="aligncenter  wp-image-12767" title="Facebook Picture" src="http://www.pushon.co.uk/wp-content/uploads/blog-pic.png" alt="" width="385" height="412" /></p>
<p style="text-align: justify;">With news <span style="font-size: 1em; line-height: 1.5em;">of Sir Alex Ferguson retiring on Tuesday we were shown social media at its most powerful with reports of David Moyes taking over. To our </span>surprise<span><span style="font-size: 1em; line-height: 1.5em;"> on Thursday we managed to find a link that was to a tab on the Manchester United Facebook page and the text read &#8211; &#8216;#UnitedWelcome &#8211; Send your personal welcome to our new manager David Moyes&#8217;. This was up on the site before any confirmation of the </span>appointment<span style="font-size: 1em; line-height: 1.5em;"> of David Moyes and news </span>confirming<span style="font-size: 1em; line-height: 1.5em;"> the reports </span>didn&#8217;t<span><span style="font-size: 1em; line-height: 1.5em;"> come for a couple of hours after this was leaked. The leak was caused by United&#8217;s only official Twitter (@Manutd_PO).</span></span></span></p>
<p style="text-align: justify;"><span><span><span style="font-size: 1em; line-height: 1.5em;">The power of social media strikes again, showing how sometimes </span>preparation<span style="font-size: 1em; line-height: 1.5em;"> for </span>announcements<span style="font-size: 1em; line-height: 1.5em;"> can go wrong and lead to the </span>unveiling<span style="font-size: 1em; line-height: 1.5em;"> of a whole campaign before its actually live. The app is still yet to be published on the </span>Facebook<span style="font-size: 1em; line-height: 1.5em;"> page, so our guesses are&#8230; Who did they fire for leaking the information too early? After they spent so long searching for a <a href="http://www.theuksportsnetwork.com/cool-job-social-media-campaign-manager-at-manchester-united">Social Media Campaign Manager in December</a>. </span></span></span></p>
<p><img class="aligncenter  wp-image-12766" style="line-height: 21px;" title="#UnitedWelcome" src="http://www.pushon.co.uk/wp-content/uploads/BJ1H6wRCQAEqNqw.png" alt="MUFC Facebook Image" width="527" height="247" /></p>
<p>Tuesday&#8217;s announcement led to unprecedented interest in Sir Alex Ferguson and his retirement, the Guardian via Twitter said they received the biggest ever day of traffic, even bigger than the Pope&#8217;s retirement!</p>
<blockquote class="twitter-tweet"><p>The power of football. Biggest day ever for traffic on @<a href="https://twitter.com/guardian">guardian</a> website yesterday (bigger than the Pope)</p>
<p>— Daniel Taylor (@DTguardian) <a href="https://twitter.com/DTguardian/status/332428386825822208">May 9, 2013</a></p></blockquote>
<p><strong style="font-size: 1em; line-height: 1.5em;">YouTube Trends </strong></p>
<p style="text-align: justify;">This week YouTube launched its <a href="http://www.youtube.com/trendsmap" target="_blank">Trends Map</a>, which provides a statistical breakdown of the different kinds of content that are popular in the United States. The dashboard allows you to view statistics based on shares, views, city region, gender, and age. Lets hope they make this a worldwide feature at some point soon!</p>
<p style="text-align: center;"><img class="aligncenter  wp-image-12776" title="YouTube Trends" src="http://www.pushon.co.uk/wp-content/uploads/youtube.png" alt="YouTube Trends" width="482" height="285" /></p>
<p><strong>Solaborate &#8211; Social Network for Tech Professionals</strong></p>
<p style="text-align: justify;"><span style="font-size: 1em; line-height: 1.5em;">This week saw a new social platform being released into beta, targeted at tech professional to interact with other tech </span>professionals.<span style="font-size: 1em; line-height: 1.5em;"> Based on the early previews and videos/pictures we can see it allows professionals to share documents and presentations, publish questions, conference, chat, video and best practices.</span></p>
<p style="text-align: justify;">Solaborate even allows for collaboration on the other social platforms such as Facebook, Google+, Twitter and LinkedIn.</p>
<p style="text-align: justify;">If you&#8217;re interested in signing up to Solaborate you can request a Beta Invite <a href="https://www.solaborate.com/" target="_blank">here</a>.</p>
<p><iframe src="http://www.youtube.com/embed/YkybNmfmpYY" frameborder="0" width="500" height="315"></iframe></p>
<p><strong>Viber Desktop</strong></p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-12782" title="Viber Desktop" src="http://www.pushon.co.uk/wp-content/uploads/screenmacv2.png" alt="" width="482" height="377" /></p>
<p style="text-align: justify;">Viber is to challenge Skype’s dominance by launching a desktop app which would enable calls, texts and video calls.</p>
<p style="text-align: justify;">Dubbed Viber 3.0 the desktop release is coinciding with major updates for Android, iOS and Blackberry versions.</p>
<p style="text-align: justify;">Viber chief executive  Talmon Marco said;</p>
<blockquote>
<p style="text-align: justify;">People spend a substantial amount of time on their smartphones. However, a lot of that usage takes place at home or in the office, where they have laptops or desktops close by.</p>
</blockquote>
<p><strong>Bing using Klout as ranking factor</strong></p>
<p style="text-align: justify;">Klout has expanded its partnership with Microsoft by bringing its search results to the top of bing.</p>
<p style="text-align: justify;">Questions that are put on Bing that have long been unanswered will be answered by ‘experts’ who are appointed by Klout ‘influencers’.</p>
<p><img class="wp-image-12783 alignleft" title="Bing" src="http://www.pushon.co.uk/wp-content/uploads/1.png" alt="" width="526" height="437" /></p>
<p>CEO of Klout Joe Fernandez said</p>
<blockquote><p>People are starting to be interested not only in finding information, but also knowing where that information is coming from. When getting advice on how to take care of your garden, for instance, you’d probably much rather get advice from an influencer in the subject rather than someone who was just getting started gardening.</p>
<p>We know what questions people are asking, so we’ve curated the best questions and tied them back to the topics where people are influential.</p></blockquote>
<p>Users could then +K with the answer if the answer was useful, adding to the experts Klout score.</p>
<p><strong style="font-size: 1em; line-height: 1.5em;">SAScon</strong></p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-12786" title="SAScon" src="http://www.pushon.co.uk/wp-content/uploads/sascon.png" alt="" width="236" height="68" /></p>
<p style="text-align: justify;">The keynote speakers for the upcoming SAScon have been announced. They are Clancy Childs and John Veichmanis.</p>
<p style="text-align: justify;">Clancy Childs is a Google Analytics’ product manager and is in the know regarding the most crucial tool for marketers. John Veichmanis is Expedia’s VP for Global Paid Search.</p>
<p>SAScon co-founder Simon Wharton said</p>
<blockquote><p>SAScon is about the accountable modern marketer, digital is at the heart of any modern organisation. Bringing together speakers not only of this notoriety but of this extreme calibre in such a high level conference. It is a real statement of intent from SAScon.<span style="font-size: 1em; line-height: 1.5em;"> </span></p>
<p><span style="font-size: 1em; line-height: 1.5em;">SAScon is the perfect conference for both the client side agent and the in house marketer.</span></p></blockquote>
<p><span style="font-size: 1em; line-height: 1.5em;">SAScon takes place on the 6th/7</span><sup style="line-height: 1.5em;">th</sup><span style="font-size: 1em; line-height: 1.5em;"> of June 2013 and tickets can be bought </span><a style="font-size: 1em; line-height: 1.5em;" href="http://www.sascon.co.uk/events/sascon-2013/">here.</a></p>
<p>That&#8217;s the end of the roundUP this week we will leave you with this funny VIne that we saw.  You can see more <a title="Ryan Gosling" href="http://mashable.com/2013/05/09/ryan-gosling-vines/">here</a></p>
<p><iframe src="http://seenive.com/v/938124006513606656/embed" frameborder="0" width="480px" height="480px"></iframe></p>
<p>&nbsp;</p>
<p>The post <a href="http://www.pushon.co.uk/news/digital-roundup-13052013/">Digital RoundUP 13/05/2013</a> appeared first on <a href="http://www.pushon.co.uk">PushON Ltd</a>.</p>]]></content:encoded>
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		<title>Are You Making The Most Out Of Your Google Grants Account?</title>
		<link>http://www.pushon.co.uk/news/are-you-making-the-most-out-of-your-google-grants-account/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=are-you-making-the-most-out-of-your-google-grants-account</link>
		<comments>http://www.pushon.co.uk/news/are-you-making-the-most-out-of-your-google-grants-account/#comments</comments>
		<pubDate>Thu, 09 May 2013 10:16:03 +0000</pubDate>
		<dc:creator>Nikki Stasyszyn</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Clever Stuff]]></category>
		<category><![CDATA[Industry News]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[PushON Insights]]></category>
		<category><![CDATA[google adwords]]></category>
		<category><![CDATA[google grants]]></category>
		<category><![CDATA[ppc]]></category>

		<guid isPermaLink="false">http://www.pushon.co.uk/?p=12738</guid>
		<description><![CDATA[<p>The Google Grants programme has just celebrated its 10th birthday. Launched in April 2003, this scheme has evolved over the years and Google works with registered charities, providing them with grants to spend in Adwords. However, the number of charities that are actively using this suggests that the majority of UK charities are either overlooking the... <a href="http://www.pushon.co.uk/news/are-you-making-the-most-out-of-your-google-grants-account/" class="post-excerpt-continue">Continue reading</a></p><p>The post <a href="http://www.pushon.co.uk/news/are-you-making-the-most-out-of-your-google-grants-account/">Are You Making The Most Out Of Your Google Grants Account?</a> appeared first on <a href="http://www.pushon.co.uk">PushON Ltd</a>.</p>]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><img class="aligncenter  wp-image-12754" title="Google Grants" src="http://www.pushon.co.uk/wp-content/uploads/google-grants.png" alt="Google Grants" width="491" height="116" /></p>
<p style="text-align: justify;">The Google Grants programme has just celebrated its 10<span style="font-size: 12px;">th</span> birthday. Launched in April 2003, this scheme has evolved over the years and Google works with registered charities, providing them with grants to spend in Adwords. However, the number of charities that are actively using this suggests that the majority of UK charities are either overlooking the benefits of this, or are simply not aware of the scheme’s existence. This additional resource of up to $10,000 per month can make a huge difference to a charity’s marketing budgets and so although it can take several months for a grant application to be approved by Google, if you have not yet applied, it is definitely worth doing so <a href="http://www.google.co.uk/grants/apply.html">here</a>.</p>
<p style="text-align: justify;">This grant does come with a number of restrictions, such as that the ads must only run on Google UK, links in the ads must only be to the pre-approved domain, the ads must be text only and not commercial, there must be no adverts on your own site such as Adsense and each bid must cost no more than $2.</p>
<p style="text-align: justify;">The last criterion is a reasonably new update as Google increased this limit from $1 per click at the end of January. However, this increase in bids came with the announcement that all Grant funded adverts would now be featured underneath any self-funded company or charity adverts. So while this change may open your organisation up to being able to target keywords that were previously outside of this bid limit, sites are likely to have seen a decrease in traffic due to featuring lower down the listings.</p>
<p style="text-align: justify;">However, with the changes that were announced to Adwords just a couple of weeks after this, PPC account managers have been given the opportunity to better manage these adverts. By upgrading to enhanced campaigns, you are now able to manage all devices in one campaign, manually adjust the bid for mobile ads and show call extensions on these mobile ads. This shift from legacy to enhanced campaigns is going to be enforced automatically by the end of June for any accounts that have not made the change themselves. Google have since released a tool that allows you to change campaigns in an account in bulk.</p>
<p style="text-align: justify;">Beyond that, Grant accounts should largely be run in the same way as normal Adwords campaigns. These accounts should be maintained (if you do not work on your account over a 3 month period then Google will stop your funding), the accounts should be well structured and you will need to optimise the account to ensure that you are getting the most out of your spend. Ensure that the keywords that you target are relevant to your organisation and the pages that you are sending visitors to are also relevant and contain a call to action in order to get the best return from your spend.</p>
<p style="text-align: justify;">If you are running a Google Grant account, we would love to know what impact have you noticed since these changes were implemented.</p>
<p><iframe src="http://www.youtube.com/embed/IuDoyPW9ArA" frameborder="0" width="500" height="315"></iframe></p>
<p style="text-align: justify;">In conjunction with the launch of FocusON for PPC month, we are giving away a Google Chromebook to one lucky reader. Simply visit the <a href="https://www.facebook.com/pushonltd/app_179893482167449">PushON Prizes app</a> over at the PushON Facebook page and follow the three simple steps to be in with a chance of winning. HINT: You may want to read <a href="http://www.pushon.co.uk/blog/pay-per-click-ppc/focuson-an-introduction-to-pay-per-click-search-advertising">FocusON: An Introduction to PPC Marketing</a> first!</p>
<p>The post <a href="http://www.pushon.co.uk/news/are-you-making-the-most-out-of-your-google-grants-account/">Are You Making The Most Out Of Your Google Grants Account?</a> appeared first on <a href="http://www.pushon.co.uk">PushON Ltd</a>.</p>]]></content:encoded>
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		<title>Sign up for our free webinar &#8211; &#8217;10 Essential Tips To Improve Your Checkout&#8217;</title>
		<link>http://www.pushon.co.uk/news/10-essential-tips-to-improve-your-checkout/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=10-essential-tips-to-improve-your-checkout</link>
		<comments>http://www.pushon.co.uk/news/10-essential-tips-to-improve-your-checkout/#comments</comments>
		<pubDate>Wed, 08 May 2013 12:21:00 +0000</pubDate>
		<dc:creator>Pedrom Pourkashanian</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[Industry News]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Web Development]]></category>

		<guid isPermaLink="false">http://www.pushon.co.uk/?p=12618</guid>
		<description><![CDATA[<p>Why is the checkout process so important? Average shopping cart abandonment across all devices is 72%. Most delivery problems originate from a poorly optimised checkout. 50% of customers will not shop with you again if you do not deliver on time. Our top ten essential tips will all be revealed at 5pm on the 16th of... <a href="http://www.pushon.co.uk/news/10-essential-tips-to-improve-your-checkout/" class="post-excerpt-continue">Continue reading</a></p><p>The post <a href="http://www.pushon.co.uk/news/10-essential-tips-to-improve-your-checkout/">Sign up for our free webinar &#8211; &#8217;10 Essential Tips To Improve Your Checkout&#8217;</a> appeared first on <a href="http://www.pushon.co.uk">PushON Ltd</a>.</p>]]></description>
			<content:encoded><![CDATA[<p><a href="https://attendee.gotowebinar.com/register/2673267159965710336"><img class="aligncenter size-full wp-image-12619" title="10 Essential Tips To Improve Your Checkout" src="http://www.pushon.co.uk/wp-content/uploads/webinar.png" alt="Essential Tips To Improve Checkout" width="500" height="323" /></a><br />
<strong>Why is the checkout process so important?</strong></p>
<ul>
<li><span style="font-size: 1em; line-height: 1.5em;">Average shopping cart abandonment across all devices is 72%.</span></li>
<li><span style="font-size: 1em; line-height: 1.5em;">Most delivery problems originate from a poorly optimised checkout.</span></li>
<li><span style="font-size: 1em; line-height: 1.5em;">50% of customers will not shop with you again if you do not deliver on time.</span></li>
</ul>
<p><span style="font-size: 1em; line-height: 1.5em;">Our top ten essential tips will all be revealed at<strong> 5pm on the 16th of May </strong>as <a href="http://www.pushon.co.uk/">PushON</a> will be hosting a Webinar with </span><a style="font-size: 1em; line-height: 1.5em;" href="http://www.postcodeanywhere.co.uk/">Postcode Anywhere</a><span style="font-size: 1em; line-height: 1.5em;"> where we will be discussing </span><strong style="font-size: 1em; line-height: 1.5em;">10 Essential Tips To Improve Your Checkout.</strong></p>
<p>The webinar will feature Postcode Anywhere&#8217;s Senior Account Manager, Tom Gurney and PushON&#8217;s Digital Director, Sam Rutley.</p>
<p>Registration for the webinar is free and can be found <a href="https://attendee.gotowebinar.com/register/2673267159965710336">here</a>.</p>
<p>We hope you can join us for what will be a highly informative webinar!</p>
<p>The post <a href="http://www.pushon.co.uk/news/10-essential-tips-to-improve-your-checkout/">Sign up for our free webinar &#8211; &#8217;10 Essential Tips To Improve Your Checkout&#8217;</a> appeared first on <a href="http://www.pushon.co.uk">PushON Ltd</a>.</p>]]></content:encoded>
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		<title>Digital RoundUP 07/05/2013</title>
		<link>http://www.pushon.co.uk/news/digital-roundup-07052013/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=digital-roundup-07052013</link>
		<comments>http://www.pushon.co.uk/news/digital-roundup-07052013/#comments</comments>
		<pubDate>Tue, 07 May 2013 14:24:15 +0000</pubDate>
		<dc:creator>Arjun Naik</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Industry News]]></category>
		<category><![CDATA[googleglasses]]></category>
		<category><![CDATA[instagram]]></category>
		<category><![CDATA[linkedin]]></category>

		<guid isPermaLink="false">http://www.pushon.co.uk/?p=12679</guid>
		<description><![CDATA[<p>We hope you have had a great bank holiday weekend, here is our latest Digital RoundUP! PUSHON PRIZES   This month we’re beginning a new series of posts that we’re calling FocusON. Each month we’ll focus our posts on a different aspect of digital marketing. To celebrate the launch of FocusON, we’re giving away a... <a href="http://www.pushon.co.uk/news/digital-roundup-07052013/" class="post-excerpt-continue">Continue reading</a></p><p>The post <a href="http://www.pushon.co.uk/news/digital-roundup-07052013/">Digital RoundUP 07/05/2013</a> appeared first on <a href="http://www.pushon.co.uk">PushON Ltd</a>.</p>]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-12686" title="Digital RoundUP" src="http://www.pushon.co.uk/wp-content/uploads/banner.png" alt="Digital RoundUP" width="500" height="200" /></p>
<p><span style="font-size: 1em; line-height: 1.5em;">We hope you have had a great bank holiday weekend, here is our latest Digital RoundUP!</span></p>
<p><strong style="font-size: 1em; line-height: 1.5em;">PUSHON PRIZES</strong></p>
<p style="text-align: center;"> <img class="aligncenter  wp-image-12689" title="PushON Prizes" src="http://www.pushon.co.uk/wp-content/uploads/POPrizes.png" alt="PushON Prizes" width="327" height="121" /></p>
<p style="text-align: justify;">This month we’re beginning a new series of posts that we’re calling FocusON. Each month we’ll focus our posts on a different aspect of digital marketing.</p>
<p style="text-align: justify;">To celebrate the launch of FocusON, we’re giving away a Google Chromebook to one lucky reader. Simply visit the <a href="https://www.facebook.com/pushonltd/app_179893482167449">PushON Prizes app</a> over at the PushON Facebook page and follow the three simple steps to be in with a chance of winning. HINT: You may want to read <a href="http://www.pushon.co.uk/blog/pay-per-click-ppc/focuson-an-introduction-to-pay-per-click-search-advertising">FocusON: An Introduction to PPC Marketing</a> first!</p>
<p><strong>GOOGLE GLASS REVIEW</strong></p>
<p style="text-align: justify;">This week saw in depth reviews emerging for Google Glass. The most detailed review was from engaged &#8211; <a href="http://www.engadget.com/2013/04/30/google-glass-review/">Google Glass Review (Explorer Edition)</a></p>
<p><img class="aligncenter size-medium wp-image-12692" title="Google Glass" src="http://www.pushon.co.uk/wp-content/uploads/glass-wearing-2013-04-26-619-300x206.jpg" alt="Google Glass" width="300" height="206" /></p>
<p style="text-align: justify;"><span style="font-size: 1em; line-height: 1.5em;">The review highlights the big price you have to fork out if you want to get this gadget and at $1,500 I </span>don&#8217;t<span style="font-size: 1em; line-height: 1.5em;"> think many casual </span>gadgeteers<span style="font-size: 1em; line-height: 1.5em;"> will be getting the chance to try these out. Here are the key points from the article if you don&#8217;t want to read in too much detail:</span></p>
<div>
<p><span style="font-family: RobotoBlack, Helvetica, Arial; text-transform: uppercase;">PROS</span></p>
<ul>
<li>Amazing potential</li>
<li>Easy Hangouts</li>
<li>Surprisingly comfortable</li>
</ul>
<p><span style="font-family: RobotoBlack, Helvetica, Arial; text-transform: uppercase;">CONS</span></p>
<ul>
<li>Short battery life</li>
<li>Camera suffers in low light</li>
<li>Privacy concerns</li>
</ul>
</div>
<div>
<blockquote>
<h4></h4>
<h4>BOTTOM LINE</h4>
<p>Google&#8217;s Glass is a fascinating innovation and has more potential than any new device category we&#8217;ve seen in years. But, it&#8217;s very early days and its cost makes it an impossibility for most.</p></blockquote>
<p><a href="http://reviews.cnet.com/8301-34900_7-57583093/glasses-and-glass-how-google-glass-changed-my-face/">Another review</a> addressed the issue of glasses wearers, Scott Stein had to ditch his Ray-Ban glasses to try out Google Glass with contact lenses.</p>
</div>
<p><img class="aligncenter size-medium wp-image-12691" title="Google Glass" src="http://www.pushon.co.uk/wp-content/uploads/GoogleGlass_Eyewear35339166_06_610x436-300x214.jpg" alt="Google Glass" width="300" height="214" /></p>
<blockquote>
<p style="text-align: justify;">On the train yesterday, I had my regular glasses on. Things were smaller, reality a little more wobbly. Objects flatter, field of vision narrower. After three days, I finally didn&#8217;t have to venture out with contact lenses on and augmented reality headgear.</p>
<p style="text-align: justify;">It felt nice. Glasses are my personal protection, a sense of identity I hide behind. Google Glass inevitably becomes a little part of yourself. And my face having undergone that many transformations in a single week unnerved me. Now, with my regular glasses on, sitting on the train and typing on my iPad, it felt nice to be invisible for a little while.</p>
<p>I was myself again</p></blockquote>
<p><strong>Google Glass &#8211; SNL Sketch</strong></p>
<p>Saturday Night live did a hilarious sketch about Google Glass over the weekend:</p>
<p><iframe src="http://www.youtube.com/embed/7-N9aMpjq60" frameborder="0" width="500" height="315"></iframe></p>
<p><strong>INSTAGRAM TAGGING</strong></p>
<p><a href="http://www.pushon.co.uk/news/digital-roundup-07052013/attachment/6a010535893544970c017d3ef41caa970c-800wi/" rel="attachment wp-att-12699"><img class="aligncenter size-medium wp-image-12699" title="Instagram" src="http://www.pushon.co.uk/wp-content/uploads/6a010535893544970c017d3ef41caa970c-800wi-300x275.png" alt="" width="300" height="275" /></a></p>
<p style="text-align: justify;">Instagram have enabled photo tagging this past week via their Android and iOS apps. Similar to Facebook (who own Instagram) any photo that you are tagged in will display in a new tab on your Instagram profile.</p>
<p style="text-align: justify;">This feature is called &#8216;Photos of You&#8217; and when a photo is uploaded to Instagram you will be asked if you would like to tag the photo, if you are tagged much like Facebook you will receive a notification.</p>
<p style="text-align: justify;">A good facility within the tagging feature is that only the user of a image can tag it which prevents the spam tagging that appears on Facebook.</p>
<p style="text-align: justify;">Instagram want to make photos more accessible, so if you tag yourself at a location such as your local pub. When you visit the pub&#8217;s page it will show you photos that were taken at that location.</p>
<p style="text-align: justify;"><strong>LINKEDIN NEW FEATURES</strong></p>
<p style="text-align: center;"><a href="http://www.pushon.co.uk/news/digital-roundup-07052013/attachment/linkedin/" rel="attachment wp-att-12682"><img class="wp-image-12682 aligncenter" title="linkedin" src="http://www.pushon.co.uk/wp-content/uploads/linkedin.jpg" alt="" width="449" height="406" /></a></p>
<p style="text-align: justify;"><span style="font-size: 1em; line-height: 1.5em;">Last week LinkedIn launched visual profile options. This will allow members to expand their current profile to show photos, videos and presentations.</span></p>
<p>LinkedIn product manager Udi Milo wrote on the LinkedIn blog</p>
<blockquote><p>For the first time, you will now have the ability to showcase your unique professional story using rich, visual content on your LinkedIn profile. This means you can illustrate your greatest achievements in the form of stunning images, compelling videos, innovative presentations and more.</p></blockquote>
<p style="text-align: justify;">This is LinkedIn&#8217;s foray into being more a of one stop shop for almost all your online needs. With the acquisition of Pulse and the addition of multiple features, LinkedIn is trying to become a site that is as used as Facebook.</p>
<p>Milo went on to say</p>
<blockquote><p>This is just a glimpse of what’s possible. We look forward to finding new ways to bring this type of rich media across your LinkedIn experience. Stay tuned, there’s more to come.</p></blockquote>
<p>&nbsp;</p>
<p><strong>That’s the end of our RoundUP for this week - </strong>we will leave you with <a href="http://googlestreetscene.com/">this site</a> we liked.</p>
<p>See you again next week, please feel free to comment or tweet us @pushonltd</p>
<p>The post <a href="http://www.pushon.co.uk/news/digital-roundup-07052013/">Digital RoundUP 07/05/2013</a> appeared first on <a href="http://www.pushon.co.uk">PushON Ltd</a>.</p>]]></content:encoded>
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		<title>PayPal optimises mobile log in to ease mobile shopping woes</title>
		<link>http://www.pushon.co.uk/blog/latest-news/paypal-optimises-mobile-log-in-to-ease-mobile-shopping-woes/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=paypal-optimises-mobile-log-in-to-ease-mobile-shopping-woes</link>
		<comments>http://www.pushon.co.uk/blog/latest-news/paypal-optimises-mobile-log-in-to-ease-mobile-shopping-woes/#comments</comments>
		<pubDate>Tue, 07 May 2013 08:17:00 +0000</pubDate>
		<dc:creator>Martin Sims</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.pushon.co.uk/?p=12677</guid>
		<description><![CDATA[<p>With the number of consumers making purchases on their smartphone or tablet, it has become apparent that the need for quick and simple payment options is paramount. Indeed, research has found that almost a quarter of consumers left their shopping cart if asked to create an account and about half clicked away from a site... <a href="http://www.pushon.co.uk/blog/latest-news/paypal-optimises-mobile-log-in-to-ease-mobile-shopping-woes/" class="post-excerpt-continue">Continue reading</a></p><p>The post <a href="http://www.pushon.co.uk/blog/latest-news/paypal-optimises-mobile-log-in-to-ease-mobile-shopping-woes/">PayPal optimises mobile log in to ease mobile shopping woes</a> appeared first on <a href="http://www.pushon.co.uk">PushON Ltd</a>.</p>]]></description>
			<content:encoded><![CDATA[<p>With the number of consumers making purchases on their smartphone or tablet, it has become apparent that the need for quick and simple payment options is paramount. Indeed, research has found that almost a quarter of consumers left their shopping cart if asked to create an account and about half clicked away from a site if they <span id="more-12677"></span>couldn’t remember their password. In response to these issues PayPal has optimised Log In with PayPal for use with mobile devices and PayPal’s check out is now fully integrated. </p>
<p>Log In with PayPal, previously known as PayPal Access, aims to simplify online check outs. It has everything that the retailer and the consumer require to create an account and make the purchase; this includes billing information, shipping details and account holder identification. </p>
<p>According to one of PayPal’s users:</p>
<blockquote><p>
&#8220;Log In with PayPal adds tremendous value to Gigya clients by streamlining registration and providing merchants with a great way to reduce shopping cart abandonment.&#8221;</p></blockquote>
<p>PayPal rolled out the optimised Log In with PayPal during the 2013 Future Insights conference, taking place in Las Vegas this week. PayPal believes the new integrated solution will ease the frustration felt by consumers when attempting to purchase online vie their mobile devices. Ultimately, PayPal believes Log In with PayPal will make online shopping easier. </p>
<p>PayPal claims to have over 128 million registered accounts across the globe who trust it to manage their financial transactions, safely and efficiently, on a daily basis. </p>
<p>Using Log In with PayPal means consumers need only remember one account and password for online shopping. If it is successful it could see mobile purchases become easier and more common globally. </p>
<p>The post <a href="http://www.pushon.co.uk/blog/latest-news/paypal-optimises-mobile-log-in-to-ease-mobile-shopping-woes/">PayPal optimises mobile log in to ease mobile shopping woes</a> appeared first on <a href="http://www.pushon.co.uk">PushON Ltd</a>.</p>]]></content:encoded>
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		<title>Win A Google Chromebook with #PushONPrizes</title>
		<link>http://www.pushon.co.uk/blog/pushonprizes1/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=pushonprizes1</link>
		<comments>http://www.pushon.co.uk/blog/pushonprizes1/#comments</comments>
		<pubDate>Thu, 02 May 2013 10:37:12 +0000</pubDate>
		<dc:creator>Pedrom Pourkashanian</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[FocusON]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[PushON Insights]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.pushon.co.uk/?p=12575</guid>
		<description><![CDATA[<p>This month we&#8217;re beginning a new series of posts that we&#8217;re calling FocusON. Each month we&#8217;ll focus our posts on a different aspect of digital marketing, and we&#8217;re kicking off by talking about Pay Per Click advertising. To celebrate the launch of FocusON, we’re giving away a Google Chromebook to one lucky reader. Simply visit the... <a href="http://www.pushon.co.uk/blog/pushonprizes1/" class="post-excerpt-continue">Continue reading</a></p><p>The post <a href="http://www.pushon.co.uk/blog/pushonprizes1/">Win A Google Chromebook with #PushONPrizes</a> appeared first on <a href="http://www.pushon.co.uk">PushON Ltd</a>.</p>]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><a href="https://www.facebook.com/pushonltd/app_179893482167449" target="_blank"><img class="aligncenter  wp-image-12607" title="PushON Prizes" src="http://www.pushon.co.uk/wp-content/uploads/DEANO.png" alt="" width="442" height="299" /></a></p>
<p style="text-align: justify;">This month we&#8217;re beginning a new series of posts that we&#8217;re calling FocusON. Each month we&#8217;ll focus our posts on a different aspect of digital marketing, and we&#8217;re kicking off by talking about <a href="http://www.pushon.co.uk/services/ppc/">Pay Per Click advertising</a>.</p>
<p style="text-align: justify;">To celebrate the launch of FocusON, we’re giving away a Google Chromebook to one lucky reader. Simply visit the <a href="https://www.facebook.com/pushonltd/app_179893482167449">PushON Prizes app</a> over at the PushON Facebook page and follow the three simple steps to be in with a chance of winning. HINT: You may want to read <a href="http://www.pushon.co.uk/blog/pay-per-click-ppc/focuson-an-introduction-to-pay-per-click-search-advertising">FocusON: An Introduction to PPC Marketing</a> first!</p>
<p style="text-align: center;"><img class="aligncenter  wp-image-12597" title="Samsung Chromebook" src="http://www.pushon.co.uk/wp-content/uploads/Samsung_Chromebook_frontview2_webres.jpg" alt="Samsung Chromebook" width="432" height="290" /></p>
<p style="text-align: justify;">Keep your eyes peeled on <a href="https://www.facebook.com/pushonltd">Facebook</a> and <a href="https://twitter.com/pushonltd">Twitter</a> for updates throughout the month, and don’t forget to share this great opportunity to be in with a chance of winning a Google Chromebook with your social chums!</p>
<p>The post <a href="http://www.pushon.co.uk/blog/pushonprizes1/">Win A Google Chromebook with #PushONPrizes</a> appeared first on <a href="http://www.pushon.co.uk">PushON Ltd</a>.</p>]]></content:encoded>
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		<title>FocusON: An introduction to Pay Per Click Search Advertising</title>
		<link>http://www.pushon.co.uk/blog/pay-per-click-ppc/focuson-an-introduction-to-pay-per-click-search-advertising/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=focuson-an-introduction-to-pay-per-click-search-advertising</link>
		<comments>http://www.pushon.co.uk/blog/pay-per-click-ppc/focuson-an-introduction-to-pay-per-click-search-advertising/#comments</comments>
		<pubDate>Wed, 01 May 2013 15:51:48 +0000</pubDate>
		<dc:creator>Giovanni Di Cosmo</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[PushON Insights]]></category>
		<category><![CDATA[FocusON]]></category>

		<guid isPermaLink="false">http://www.pushon.co.uk/?p=12632</guid>
		<description><![CDATA[<p>Pay per click (PPC) marketing is a catch-all term used to describe paid website promotion via a range of platforms, including search engines such as Google and Bing, social platforms such as Facebook, and advertising networks such as Google AdWords. Today we&#8217;ll be focussing on PPC search advertising, but we&#8217;ll be delving further into paid... <a href="http://www.pushon.co.uk/blog/pay-per-click-ppc/focuson-an-introduction-to-pay-per-click-search-advertising/" class="post-excerpt-continue">Continue reading</a></p><p>The post <a href="http://www.pushon.co.uk/blog/pay-per-click-ppc/focuson-an-introduction-to-pay-per-click-search-advertising/">FocusON: An introduction to Pay Per Click Search Advertising</a> appeared first on <a href="http://www.pushon.co.uk">PushON Ltd</a>.</p>]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><a href="https://www.facebook.com/pushonltd/app_179893482167449" target="_blank"><img class="aligncenter  wp-image-12650" title="PushON Prizes" src="http://www.pushon.co.uk/wp-content/uploads/PO-Comp-App-Connect1.png" alt="PushON Prizes" width="450" height="349" /></a></p>
<p style="text-align: justify;">Pay per click (PPC) marketing is a catch-all term used to describe paid website promotion via a range of platforms, including search engines such as Google and Bing, social platforms such as Facebook, and advertising networks such as Google AdWords. Today we&#8217;ll be focussing on PPC search advertising, but we&#8217;ll be delving further into paid social advertising and ad networks here on the PushON blog throughout May.</p>
<h2>An Introduction to PPC</h2>
<p style="text-align: justify;">PPC search marketing is distinct from organic search marketing in that a company can pay to directly promote their website within pay per click listings. While organic listings rely on thousands of factors when determining what website ranks where for which keyword, the positioning of paid listings (which can usually be found directly above and to the right of the organic results) can be influenced with greater immediacy. Broadly speaking, ad rank (i.e. how highly your ad appears above those of your competitors, for the same search term) is raised in line with the relevancy of the ad to the service it describes and to the page to which it points—and the amount paid for it to be placed.</p>
<p style="text-align: justify;">Any company can set up a pay per click search campaign with relatively little difficulty, but it’s essential to understand how to manage and optimise your paid search campaign, in order to deliver the best possible return on investment.</p>
<p style="text-align: justify;">The three major contenders for your PPC budgets are, as you might expect, Google, Bing and Yahoo. Bing and Yahoo are both managed from the same advertising platform, known as Ad Center, whilst pay per click ads at Google are managed from the much more popular AdWords platform. Google dominate the landscape thanks to a much larger user base than any of the competition, and, as such, campaigns run through Google are likely to produce higher levels of traffic, although not necessarily the highest levels of conversions and ROI. It&#8217;s worth trialling your campaigns across each network to see what works to create the best ROI for your site.</p>
<h2>Setting Up Your Pay Per Click Campaign</h2>
<p style="text-align: justify;">In terms of an account set-up, it’s important to have an appropriate email address for your login purposes. To use Google as an example, if you intend to share your new AdWords account amongst other people, it wouldn’t be advisable to use your personal email address, since the AdWords account would then be linked to your Google Main and Google Plus accounts, etc. As is always the case, think of scalability.</p>
<p style="text-align: justify;">Once you’ve signed up to an advertising platform, you’ll have to select your billing options, to pay the search engine for click spend. Options include invoicing and payment, manual payment when your notice that your balance is running low (you’ll need to be efficient and operate a good diary for this!), or automatic payment when your balance dips below a pre-set threshold. On the subject of budget, you can control your spend by setting daily limits on each of the campaigns that you build out. Whilst the advertising centre platforms are fallible and may well cut off some time after the daily limit has been exceeded (if it ever is), they do a pretty good job of turning things off and closing the wallet soon after the budget has been exceeded.</p>
<p style="text-align: justify;">You’ll also need to obtain the unique advertiser tracking code from within your account, and paste this into the code on all of the pages of your website whose activity you wish to track. This is far easier than it sounds, as the steps are outlined within the platform.</p>
<p style="text-align: justify;">The following diagram illustrates the basics of an account setup. The overall account is broken down into campaigns, in which are contained ad groups. The keywords and ads are then contained within these ad groups. Your destination URLs are the bread and butter of your data collection, as they track the user’s click through from the search engine, on your ad, and to your website. You can set destination URLs on either your ads or your keywords. You need only complete this step at one of these levels, and it needs to be consistent across the whole account.</p>
<p style="text-align: center;"><img class="aligncenter  wp-image-12635" title="AdWords Account Structure" src="http://www.pushon.co.uk/wp-content/uploads/chart.png" alt="AdWords Account Structure" width="497" height="231" /></p>
<h2>It&#8217;s All About Relevancy!</h2>
<p style="text-align: justify;">As mentioned previously, the smart way to structure an account is to keep each keyword and each ad relevant to your product, service or offering. Google in particular will reward this relevance, over time, by affording you good levels of visibility in the paid space for less money. Another way to control spend is to make use of the different match types. Again, we’ll apply this to Google, as the match types are more profound with this advertising provider. The following is taken from the Google AdWords help Centre, and serves to outline the difference in match types:</p>
<p style="text-align: center;"><img class="aligncenter  wp-image-12636" title="AdWords Keyword Matchtypes" src="http://www.pushon.co.uk/wp-content/uploads/table.png" alt="AdWords Keyword Matchtypes" width="471" height="309" /></p>
<p style="text-align: justify;">It’s legitimate to set up accounts with the same keyword spread across different match types. It would, however, be advisable to gauge which of these performs after a month or so, and pause anything that is spending money without incremental gains i.e. conversions.</p>
<p style="text-align: justify;">In terms of the amount that you pay per click, you can set a maximum CPC (cost pet click) per keyword, or you could set this at ad group level, to apply to all keywords within. We’d advise setting everything at keyword level, as this approach will enable you to tweak bids as and when enough time has elapsed for you to draw meaningful conclusions from the data that the account has amassed.</p>
<p style="text-align: justify;">It is this point of data interpretation that sorts the winners from the losers in the paid search game. Optimise your keywords and ads based on their performance, and know what your own KPIs are in terms of cost per acquisition or order. In this way, PPC moves from behind its smokescreen to become the measured, controllable activity that it is.</p>
<p>The post <a href="http://www.pushon.co.uk/blog/pay-per-click-ppc/focuson-an-introduction-to-pay-per-click-search-advertising/">FocusON: An introduction to Pay Per Click Search Advertising</a> appeared first on <a href="http://www.pushon.co.uk">PushON Ltd</a>.</p>]]></content:encoded>
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		<title>Digital RoundUP 29/04/2013</title>
		<link>http://www.pushon.co.uk/news/digital-roundup-29042013-2/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=digital-roundup-29042013-2</link>
		<comments>http://www.pushon.co.uk/news/digital-roundup-29042013-2/#comments</comments>
		<pubDate>Mon, 29 Apr 2013 14:35:53 +0000</pubDate>
		<dc:creator>Pedrom Pourkashanian</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[General News]]></category>
		<category><![CDATA[Industry News]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[PushON Insights]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.pushon.co.uk/?p=12531</guid>
		<description><![CDATA[<p>Engage 2013 &#160; Engage 2013 took place this week in London at the Hilton London Metropole hotel. If you were lucky enough to attend or watch on the live stream, social updates were being published using the hashtag #Engage2013. This social event included top speakers from companies such as Twitter, Nestlé, KLM, SAB Miller and Adobe. Here are a few of the top talks... <a href="http://www.pushon.co.uk/news/digital-roundup-29042013-2/" class="post-excerpt-continue">Continue reading</a></p><p>The post <a href="http://www.pushon.co.uk/news/digital-roundup-29042013-2/">Digital RoundUP 29/04/2013</a> appeared first on <a href="http://www.pushon.co.uk">PushON Ltd</a>.</p>]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><img class="aligncenter size-full wp-image-12192" title="Digital RoundUP Header" src="http://www.pushon.co.uk/wp-content/uploads/digital-roundup-copy2.jpg" alt="Digital RoundUP" width="500" height="200" /></p>
<h2><strong>Engage 2013</strong></h2>
<p>&nbsp;</p>
<p style="text-align: center;"><img class="aligncenter  wp-image-12555" title="Engage 2013" src="http://www.pushon.co.uk/wp-content/uploads/Blog_1.jpg" alt="" width="414" height="276" /></p>
<p>Engage 2013 took place this week in London at the Hilton London Metropole hotel.</p>
<p>If you were lucky enough to attend or watch on the live stream, social updates were being published using the hashtag #Engage2013.</p>
<p>This social event included top speakers from companies such as Twitter, Nestlé, KLM, SAB Miller and Adobe.</p>
<p style="text-align: justify;">Here are a few of the top talks we enjoyed in the PushON office:</p>
<p style="text-align: justify;"><strong>Jan Rezab</strong>, CEO of social media analytics company Socialbakers. Jan talks about how social media has evolved in the last few years and where will be heading in the future.</p>
<p><iframe src="http://www.youtube.com/embed/FMI9_KtIIzg" frameborder="0" width="500" height="315"></iframe></p>
<p style="text-align: justify;"><strong>Lionel Lassalle</strong>, Social Marketing &amp; Co-Branding Manager at KLM, explained the successful social strategies that have proven invaluable for KLM. Lassalle also demonstrates the social tools used and future innovations with software and campaigns used to combine social with the flying experience.</p>
<blockquote>
<p style="text-align: justify;">&#8216;Happy staff = better service = happy customers&#8217;. <a href="http://twitter.com/search?q=%23Engage2013" rel="hashtag" target="_blank">#Engage2013</a></p>
</blockquote>
<p><iframe src="http://www.youtube.com/embed/9KcB1n__nDY" frameborder="0" width="500" height="315"></iframe></p>
<p style="text-align: justify;"><strong>Jeremy Waite, </strong>head of social strategy at Adobe, talks about The &#8220;Like-Cycle&#8221; in social media. The &#8220;Like-Cycle&#8221; encourages 5 social media challenges, Insight, Content, Loyalty, ROI and Media, with an emphasis on a solid social strategy. The slides can be found <a href="http://www.slideshare.net/jeremywaite/social-bakers-adobe-likecycle">here</a>.</p>
<p><iframe src="http://www.youtube.com/embed/mIxK8UI77W0" frameborder="0" width="500" height="315"></iframe></p>
<h2><strong>Mozilla PENALISED by google</strong></h2>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-12560" title="Mozilla" src="http://www.pushon.co.uk/wp-content/uploads/mozilla.png" alt="" width="250" height="235" /></p>
<p style="text-align: justify;">Mozilla the company behind most notably Firefox internet explorer, Thunderbird and other apps were penalised by Google.</p>
<p style="text-align: justify;">The reason, according to a penalty notification:</p>
<blockquote><p><strong>“Google has detected user-generated spam on your site. Typically, this kind of spam is found on forum pages, guestbook pages, or in user profiles.</strong></p>
<p><strong>As a result, Google has applied a manual spam action to your site.”</strong></p></blockquote>
<p style="text-align: justify;"><span style="font-size: 1em; line-height: 1.5em;">Spam in this instance resulted from spammers abusing the blog section for the Mozilla.org site. John Mueller of Google suggested a need for spam filtering and comments being monitored before they go online. Mozilla had 12 megabytes of spam from 21,169 different comments, Matt Cutts (Google celebrity) said those spam comment pages ‘cause users to complain to us about’ and thus ‘action’ was required. </span></p>
<p style="text-align: justify;">Although Mozilla got fined by Google, they were never told which page was causing the offence which seems like an incredibly frustrating policy if the offending site has many pages. This is yet another example of Google flexing its muscles in its fight against spam!</p>
<h2>UK Government passes Instagram Act &#8211; Now All your pics belong to everyone</h2>
<p style="text-align: justify;">As of this week, millions of amateur and professional photographers that upload their work on the Internet will be stripped of their rights to their images. The new Enterprise and Regulatory Reform Act passed by the UK government amends the copyright law to allow commercial exploitation of images that contain no information identifying the owner. Most digital images floating around on the Internet today contain no metadata, making them &#8216;orphan-works&#8217;, meaning they can now be exploited for commercial use so long as the user performs a &#8216;diligent search&#8217;.</p>
<p style="text-align: justify;">To keep from being ripped off, photographers will have to either remove their work from the Internet, or register it, a costly and time-consuming activity.</p>
<p style="text-align: justify;">Will this new Act make you think twice before uploading photos to social media sites such as Facebook, Instagram and Twitter?</p>
<h2><strong>Tweetdeck apps closing may 7th</strong></h2>
<p><img class="wp-image-12550 alignleft" title="TweetDeck Dead" src="http://www.pushon.co.uk/wp-content/uploads/tweetdeck-is-dead-300x150.jpg" alt="" width="240" height="120" /><span style="font-size: 1em; line-height: 1.5em; text-align: justify;"><span style="font-size: 1em; line-height: 1.5em;">This week, we heard news that Tweetdeck mobile app&#8217;s are officially closing on the 7th of May and </span>disappear<span style="font-size: 1em; line-height: 1.5em;"> from the Google Play store, according a </span></span><a style="font-size: 1em; line-height: 1.5em; text-align: justify;" title="" href="http://tweetdeck.posterous.com/an-update-on-tweetdeck" target="">blog post</a><span style="font-size: 1em; line-height: 1.5em; text-align: justify;"> from the TweetDeck team. </span><span style="font-size: 1em; line-height: 1.5em;">Along with this the twitter team will also remove Facebook integration from the apps.</span></p>
<p style="text-align: justify;"><strong>That’s the end of our RoundUP for this week - </strong>we will leave you with exciting news for May! Keep your eyes peeled for our competition this month:</p>
<p style="text-align: center;"><img class="aligncenter  wp-image-12537" title="PushON Competition " src="http://www.pushon.co.uk/wp-content/uploads/PO-Comp-App-edit1.png" alt="" width="450" height="295" /></p>
<p style="text-align: justify;">Please tweet us @pushonltd or write a comment below, see you next week!</p>
<p>The post <a href="http://www.pushon.co.uk/news/digital-roundup-29042013-2/">Digital RoundUP 29/04/2013</a> appeared first on <a href="http://www.pushon.co.uk">PushON Ltd</a>.</p>]]></content:encoded>
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