Google has published data detailing web page load times and sizes. The company’s analytics department found that, on average, web pages have increased in size by over 50 per cent.
In addition to the increase in the size of web pages, access speeds have also improved. Web access from mobile devices is approximately 30 per cent quicker than it was at the same time last year. Meanwhile, desktop access speeds are only marginally quicker.
The data is derived from Google Analytics’ site speed reports. This function can be accessed by website managers, allowing them to monitor how users experience their site in terms of speed of access.
The report reveals that desktop page load times haven’t changed significantly since the baseline data was set last year. The lack of significant speed gains for desktops mirrors the gradual increases in broadband speed being rolled out by ISPs. However, whilst the gains aren’t earth shattering, page load times are still quicker overall.
In contrast to the relatively static desktop speeds, mobile users are experiencing much quicker page load times. This is as a result of improvements to mobile networks; in particular the increase in access to 4G. As well as the improvements being made to networks, mobile devices are also evolving with faster processors and better software.
Google stands to benefit from these speed increases as it can push more ads in a shorter time. For end users, the speed changes mean their mobile or desktop devices can handle the larger web pages without any deterioration in access speed.