Last week Twitter launched a new video sharing app that allows users to capture and share short videos. Mysteriously titled ‘Vine’, the new mobile service, dubbed ‘Instagram for video’, challenges users’ creativity by limiting recording time to 6 seconds. As of now, Vine is only available for iOS, with no set date for release on Android or other operating systems. Videos created with Vine can be embedded on Twitter and shared on Facebook, as well as on its own social network.
Vine is a great looking app and its user-friendly interface makes it a breeze to record and share videos. Users simply hold their finger on the screen to record; this effortless approach allows users to incorporate multiple shots in each video, sparking huge creative potential.
The great idea behind Vine is that it’s direct, instant and quirky. Consumers and brands alike can express themselves in these little 6 second windows, and just like Instagram makes us all think we’re photographers, Vine will make us think we’re video directors.
It’s going to be exciting to see how Vine is adopted by the business world, I recently looked at the possible marketing opportunities it possesses. Some brands have wasted no time in playing with the app; take a look at some of our favourites:
So earlier on we showed off the cover…but here it is in action, courtesy of new Twitter Video service Vine. http://t.co/yCMqqwZV
— tech. (@techdotmag) January 25, 2013
— Thinkmodo (@thinkmodo) January 28, 2013
— Red Vines (@RedVines) January 25, 2013
— Al-Monitor (@AlMonitor) January 24, 2013
the barbarian group
We're crazy for Vine at the Barbarian Group: http://t.co/4pDzSfTC
— The Barbarian Group (@barbariangroup) January 24, 2013