Google has finally announced its new consumer service in the cloud, offering users up to a terabyte of storage. Whether for photos or content, it is the latest move to get people into living their online lives in the clouds.

It is clearly going up against such services as already offered by Microsoft, whose SkyDrive has proven successful. The name it has been given is Google Drive. It also offers 5GB for free, as do Microsoft.

For some analysts it is still too little too late, though whether that is true or not is hard to say.

Datacentres servicing the cloud are continuing the pace (much to the annoyance of environmentalists), so clearly the demand is still there.

Google are clearly confident, with Chrome and Apps senior vice president Sundar Pichai stating in a blog:

“Today, we’re introducing Google Drive – a central place where you can create, share, collaborate and keep all of your stuff. Whether you’re working with a friend on a joint research project, planning a wedding with your fiancé or tracking a budget with roommates, you can do it in Drive.”

It also has some useful innovations, most notable perhaps being the screen reader usability for blind users.

It will also allow content to be searched by keyword or owner and use optical character recognition, allowing for simple searches to be made on scanned newspaper cuttings for example.

It is clearly also hoped that the new tool will empower greater use of the stumbling ‘Google+’ service, with all videos becoming available through this medium.