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	<title>Comments on: Is the #ilovemcr Twitter campaign counter-productive?</title>
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	<link>http://www.pushon.co.uk/blog/is-the-ilovemcr-twitter-campaign-counter-productive/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=is-the-ilovemcr-twitter-campaign-counter-productive</link>
	<description>The Online Marketing People</description>
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		<title>By: Dave Ashworth</title>
		<link>http://www.pushon.co.uk/blog/is-the-ilovemcr-twitter-campaign-counter-productive/#comment-1127</link>
		<dc:creator>Dave Ashworth</dc:creator>
		<pubDate>Wed, 07 Sep 2011 09:31:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.pushon.co.uk/?p=5832#comment-1127</guid>
		<description>In my twitter experiences I&#039;ve seen nothing to suggest it&#039;s not being adopted by certain classes or not and though Michael seem views his &quot;twitterati&quot; as middle class, the whole campaign wasn&#039;t just on Twitter - nearly 90,000 people like the Facebook page and the numerous billboard posters around town are aimed at everyone.

More to the point, I don&#039;t think the campaign was meant to be a reconciliation between the &quot;classes&quot;, more of a display of solidarity for anyone who was opposed to the riots and rioters - whether it be by liking the FB page, adding the hash tag to a tweet or by wearing a branded t-shirt - just choose the method that suits, there&#039;s nothing more to it than that.</description>
		<content:encoded><![CDATA[<p>In my twitter experiences I&#8217;ve seen nothing to suggest it&#8217;s not being adopted by certain classes or not and though Michael seem views his &#8220;twitterati&#8221; as middle class, the whole campaign wasn&#8217;t just on Twitter &#8211; nearly 90,000 people like the Facebook page and the numerous billboard posters around town are aimed at everyone.</p>
<p>More to the point, I don&#8217;t think the campaign was meant to be a reconciliation between the &#8220;classes&#8221;, more of a display of solidarity for anyone who was opposed to the riots and rioters &#8211; whether it be by liking the FB page, adding the hash tag to a tweet or by wearing a branded t-shirt &#8211; just choose the method that suits, there&#8217;s nothing more to it than that.</p>
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		<title>By: Louise Shaw</title>
		<link>http://www.pushon.co.uk/blog/is-the-ilovemcr-twitter-campaign-counter-productive/#comment-1126</link>
		<dc:creator>Louise Shaw</dc:creator>
		<pubDate>Tue, 06 Sep 2011 15:18:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.pushon.co.uk/?p=5832#comment-1126</guid>
		<description>As one of the people responsible for retweeting this, I don’t work for SEO or any marketing role. I simply thought the article hit right home to some of the issues Manchester faces and what we need to do as a region to fix it.

From my side, it’s not a go at you, it’s a challenge to a council that spends far more time on this sort of thing than fixing some of Manchester’s deep social problems. You were commissioned for a brief, I take it, fair play – and you defend that well.

What do we take all this energy to do tho? How do we fix huge problems in education and health?</description>
		<content:encoded><![CDATA[<p>As one of the people responsible for retweeting this, I don’t work for SEO or any marketing role. I simply thought the article hit right home to some of the issues Manchester faces and what we need to do as a region to fix it.</p>
<p>From my side, it’s not a go at you, it’s a challenge to a council that spends far more time on this sort of thing than fixing some of Manchester’s deep social problems. You were commissioned for a brief, I take it, fair play – and you defend that well.</p>
<p>What do we take all this energy to do tho? How do we fix huge problems in education and health?</p>
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		<title>By: Louise Shaw</title>
		<link>http://www.pushon.co.uk/blog/is-the-ilovemcr-twitter-campaign-counter-productive/#comment-1125</link>
		<dc:creator>Louise Shaw</dc:creator>
		<pubDate>Tue, 06 Sep 2011 15:03:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.pushon.co.uk/?p=5832#comment-1125</guid>
		<description>I took this to mean, and wrote on the copy of article over at How Do  that there are deep, fundamental problems in Manchester (such as the fact only 45pc of kids get 5 GCSE’s A-C) which the council really needs to address rather than people from the council sitting on Marketing Manchester’s board and (I presume) sanctioning campaigns like this. Does anyone know who and what funds Marketing Manchester?

Standing up for the issues in Manchester tends to gets you accused of “running down Manchester” in the places where it matters (town hall etc).

That’s my experience and part of the slant I took from the article, that time and effort should be better spent on these issues (or at least raising awareness of them) rather than campaigns targeted at the middle classes. I love MCR, that’s why I want to improve it, and have better chances for it’s children.</description>
		<content:encoded><![CDATA[<p>I took this to mean, and wrote on the copy of article over at How Do  that there are deep, fundamental problems in Manchester (such as the fact only 45pc of kids get 5 GCSE’s A-C) which the council really needs to address rather than people from the council sitting on Marketing Manchester’s board and (I presume) sanctioning campaigns like this. Does anyone know who and what funds Marketing Manchester?</p>
<p>Standing up for the issues in Manchester tends to gets you accused of “running down Manchester” in the places where it matters (town hall etc).</p>
<p>That’s my experience and part of the slant I took from the article, that time and effort should be better spent on these issues (or at least raising awareness of them) rather than campaigns targeted at the middle classes. I love MCR, that’s why I want to improve it, and have better chances for it’s children.</p>
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		<title>By: David Edmundson-Bird</title>
		<link>http://www.pushon.co.uk/blog/is-the-ilovemcr-twitter-campaign-counter-productive/#comment-1124</link>
		<dc:creator>David Edmundson-Bird</dc:creator>
		<pubDate>Tue, 06 Sep 2011 14:19:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.pushon.co.uk/?p=5832#comment-1124</guid>
		<description>The causes of the riots, the outcomes for the City, the actions taken by people. All of these are hotly debated and as ever it&#039;s a case of damned if you do, damned if you don&#039;t.

What is easy is for everyone to stand back, with hindsight, and say &quot;Could have been better/different.&quot; To everything.

MM had to do something, and quickly. Maybe next time (let&#039;s hope there isn&#039;t a next time) they might act differently. But they simply couldn&#039;t have done nothing. But it&#039;s fair to say that it did make a lot of people think about Manchester, and many publicly and openly responded positively to it.

The causes of the riots - or should we say in Manchester, the causes behind a significant amount of law-breaking - are deep-rooted. We&#039;ll have to find out why people feel that it is okay to do what they did. We&#039;ll have to try and understand why it seemed highly organised in certain cases. What&#039;s clear is the Social Contract broke down on that day.

Unfortunately for the liberal-minded, it will mean visiting some things that they find uncomfortable - that there is &quot;a&quot; criminal element. For the hardened neo-con, it will mean that the same thing - that simply being hard on people won&#039;t stop criminality. It&#039;s not going to be done quickly, via Twitter or any marketing campaign. And given the current fiscal circumstances, it&#039;s not going to happen any time soon.</description>
		<content:encoded><![CDATA[<p>The causes of the riots, the outcomes for the City, the actions taken by people. All of these are hotly debated and as ever it&#8217;s a case of damned if you do, damned if you don&#8217;t.</p>
<p>What is easy is for everyone to stand back, with hindsight, and say &#8220;Could have been better/different.&#8221; To everything.</p>
<p>MM had to do something, and quickly. Maybe next time (let&#8217;s hope there isn&#8217;t a next time) they might act differently. But they simply couldn&#8217;t have done nothing. But it&#8217;s fair to say that it did make a lot of people think about Manchester, and many publicly and openly responded positively to it.</p>
<p>The causes of the riots &#8211; or should we say in Manchester, the causes behind a significant amount of law-breaking &#8211; are deep-rooted. We&#8217;ll have to find out why people feel that it is okay to do what they did. We&#8217;ll have to try and understand why it seemed highly organised in certain cases. What&#8217;s clear is the Social Contract broke down on that day.</p>
<p>Unfortunately for the liberal-minded, it will mean visiting some things that they find uncomfortable &#8211; that there is &#8220;a&#8221; criminal element. For the hardened neo-con, it will mean that the same thing &#8211; that simply being hard on people won&#8217;t stop criminality. It&#8217;s not going to be done quickly, via Twitter or any marketing campaign. And given the current fiscal circumstances, it&#8217;s not going to happen any time soon.</p>
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		<title>By: James Sims</title>
		<link>http://www.pushon.co.uk/blog/is-the-ilovemcr-twitter-campaign-counter-productive/#comment-1123</link>
		<dc:creator>James Sims</dc:creator>
		<pubDate>Tue, 06 Sep 2011 14:04:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.pushon.co.uk/?p=5832#comment-1123</guid>
		<description>&quot;those employed in lower tier jobs (as measured by skill, education and lower incomes), often extending to those in unemployment or otherwise possessing below-average incomes&quot;

http://en.wikipedia.org/wiki/Working_class</description>
		<content:encoded><![CDATA[<p>&#8220;those employed in lower tier jobs (as measured by skill, education and lower incomes), often extending to those in unemployment or otherwise possessing below-average incomes&#8221;</p>
<p><a href="http://en.wikipedia.org/wiki/Working_class" rel="nofollow">http://en.wikipedia.org/wiki/Working_class</a></p>
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		<title>By: Kay Dinsdale</title>
		<link>http://www.pushon.co.uk/blog/is-the-ilovemcr-twitter-campaign-counter-productive/#comment-1122</link>
		<dc:creator>Kay Dinsdale</dc:creator>
		<pubDate>Tue, 06 Sep 2011 13:45:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.pushon.co.uk/?p=5832#comment-1122</guid>
		<description>I find the debates about the apparent blame given to social platforms for fueling the riots interesting. I think as marketing professionals we are giving them a little bit too much credit. Facebook and Twitter were more used to report it and discuss it I felt, rather than communicate where it was going down to other would-be rioters. After all the rioters were actually gathering before we read about it on Twitter and Facebook. As others (rebecca) pointed out, rioters have successfully organised a riot long before our &#039;middle class&#039; (really?) social tools. Although I&#039;d hardly call it organised rioting; mindless, spontaneous mayhem and looting  springs to mind.

What I find the most interesting here though is the unfolding debate about what class people consider themselves to be and requests for definitions. I do spy more than enough chips on shoulders to open a chippy...well perhaps 2 chippies, one for the self proclaimed middle class in the NQ and another for the proud working class in Salford.

The Wikipedia entry is rather interesting. According to that I&#039;m working class - GSCE education, I rent my home and don&#039;t earn all that much - but I&#039;m not really ar*ed about what class society thinks I am. I prefer dogs to people anyway. They don&#039;t give a crap what you earn or ow you speak innit.

I think the #ilovemcr campaign was a fast, decent response using appropriate tools to communicate it. It would NEVER be as big as riot communications; negative messages always spread quicker than positive ones. QRcodes? Let&#039;s put things into perspective. I like my posters to say what they mean, I&#039;m not going to scan it with my phone. To most people a QRCode looks like a printing error.

Saying that I would have been impressed if the rioters had used QRcodes ;)

Fab discussion.</description>
		<content:encoded><![CDATA[<p>I find the debates about the apparent blame given to social platforms for fueling the riots interesting. I think as marketing professionals we are giving them a little bit too much credit. Facebook and Twitter were more used to report it and discuss it I felt, rather than communicate where it was going down to other would-be rioters. After all the rioters were actually gathering before we read about it on Twitter and Facebook. As others (rebecca) pointed out, rioters have successfully organised a riot long before our &#8216;middle class&#8217; (really?) social tools. Although I&#8217;d hardly call it organised rioting; mindless, spontaneous mayhem and looting  springs to mind.</p>
<p>What I find the most interesting here though is the unfolding debate about what class people consider themselves to be and requests for definitions. I do spy more than enough chips on shoulders to open a chippy&#8230;well perhaps 2 chippies, one for the self proclaimed middle class in the NQ and another for the proud working class in Salford.</p>
<p>The Wikipedia entry is rather interesting. According to that I&#8217;m working class &#8211; GSCE education, I rent my home and don&#8217;t earn all that much &#8211; but I&#8217;m not really ar*ed about what class society thinks I am. I prefer dogs to people anyway. They don&#8217;t give a crap what you earn or ow you speak innit.</p>
<p>I think the #ilovemcr campaign was a fast, decent response using appropriate tools to communicate it. It would NEVER be as big as riot communications; negative messages always spread quicker than positive ones. QRcodes? Let&#8217;s put things into perspective. I like my posters to say what they mean, I&#8217;m not going to scan it with my phone. To most people a QRCode looks like a printing error.</p>
<p>Saying that I would have been impressed if the rioters had used QRcodes <img src='http://www.pushon.co.uk/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
<p>Fab discussion.</p>
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		<title>By: Katrina</title>
		<link>http://www.pushon.co.uk/blog/is-the-ilovemcr-twitter-campaign-counter-productive/#comment-1121</link>
		<dc:creator>Katrina</dc:creator>
		<pubDate>Tue, 06 Sep 2011 13:16:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.pushon.co.uk/?p=5832#comment-1121</guid>
		<description>&quot;I think social media ended up doing more good than harm.&quot;
I disagree.
The clean-up and the #ILoveMCR campaign were nice, but the riots (which were heightened as a result of mobile, social and traditional media) caused massive damage to the businesses involved directly, and will have a serious impact on tourism in the area.</description>
		<content:encoded><![CDATA[<p>&#8220;I think social media ended up doing more good than harm.&#8221;<br />
I disagree.<br />
The clean-up and the #ILoveMCR campaign were nice, but the riots (which were heightened as a result of mobile, social and traditional media) caused massive damage to the businesses involved directly, and will have a serious impact on tourism in the area.</p>
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		<title>By: Anonymous</title>
		<link>http://www.pushon.co.uk/blog/is-the-ilovemcr-twitter-campaign-counter-productive/#comment-1120</link>
		<dc:creator>Anonymous</dc:creator>
		<pubDate>Tue, 06 Sep 2011 12:57:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.pushon.co.uk/?p=5832#comment-1120</guid>
		<description>what would John Farnham do?</description>
		<content:encoded><![CDATA[<p>what would John Farnham do?</p>
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		<title>By: Rebecca</title>
		<link>http://www.pushon.co.uk/blog/is-the-ilovemcr-twitter-campaign-counter-productive/#comment-1119</link>
		<dc:creator>Rebecca</dc:creator>
		<pubDate>Tue, 06 Sep 2011 12:55:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.pushon.co.uk/?p=5832#comment-1119</guid>
		<description>yeah maybe, but then we&#039;re do we cut it off? People would have just text/ Skyped/ Wap chat roomed each other if Twitter was shut off.... Ban laptops/ phones? I think social media ended up doing more good than harm.</description>
		<content:encoded><![CDATA[<p>yeah maybe, but then we&#8217;re do we cut it off? People would have just text/ Skyped/ Wap chat roomed each other if Twitter was shut off&#8230;. Ban laptops/ phones? I think social media ended up doing more good than harm.</p>
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		<title>By: Rebecca</title>
		<link>http://www.pushon.co.uk/blog/is-the-ilovemcr-twitter-campaign-counter-productive/#comment-1118</link>
		<dc:creator>Rebecca</dc:creator>
		<pubDate>Tue, 06 Sep 2011 12:52:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.pushon.co.uk/?p=5832#comment-1118</guid>
		<description>Yeah, it certainly didn&#039;t NOT factor... but you&#039;d hope that tweets like that only helped the police.</description>
		<content:encoded><![CDATA[<p>Yeah, it certainly didn&#8217;t NOT factor&#8230; but you&#8217;d hope that tweets like that only helped the police.</p>
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