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“The Internet has killed April Fools”

Anyone else struggle with the desperate and repetitive attempts from companies trying to out-fun each other online yesterday? What was painful about the exclusives from every business around is that there was more noise yesterday than any other “holiday”, and even worse, pretty much everyone woke up expecting to see April Fools littering social media. In fact,… Continue reading

Is Marks & Spencer Being Naughty?

As an online marketer, I always find it interesting to see which of the “big brands” are using some of the newer features that Google now supports … so I’ve been looking at which brands are using video sitemaps for their products pages. What are video sitemaps? Video Sitemaps and VideoObject Schema allow webpages featuring videos to add… Continue reading

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