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As if to demonstrate the importance of RSS on marketing results, our feed failed recently. We estimate that RSS died on the 27th February, and you can see the dramatic effect on the results for our blog: There has been a huge drop in organic search engine traffic. RSS can be a really useful tool… Continue reading
Sometimes it seems to me that Microsoft’s mission in life is to make everything as difficult for everybody possible, including themselves. The rather kind and lovely people who provide our technical support are Axon IT. They are Microsoft certified Gold Partners. Every year they have to submit references from clients like us and the odd… Continue reading
Well, I’m pretty happy that I’m now a Google AdWords Professional… I’ve been basking in my highly qualified glory, and crowbarring it into as many conversations as possible. But at the risk of biting the hand that feeds me, I have some “opportunities for improvement” for Google. The revision for the exam took a fair… Continue reading
Microsoft have got some great tools in their adCenter Labs which can help target potential customers and improve Pay Per Click (PPC) Adverts. However, it’s comforting to see that their Ad Text Writer demonstrates that not everything in this shiny new digital world can be automated. Here are some of the suggested PPC adverts their… Continue reading
You may remember reading back at the end of last year that a few of us went over to the PubCon conference in Las Vegas and popped in on the guys at Propel in San Jose on our travels. As we mentioned at the time Propel have developed what we feel is the best dial… Continue reading
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