In recent month’s Microsoft has had its fair share of disasters in the search field including the recent failure of its much fabled analytics package. Despite these failure and being overshadowed by its bigger and more powerful competitors Microsoft has the ability to create the odd gem or two. Of course i am referring to Microsoft’s new PubCentre, which is still in limited beta mode.
PubCenter is Microsoft’s answer to Google Adsense however it offers some much bigger benefits over its rivals, namely its customisation abilities. Early testing has shown a great level of appreciation for the customisable options which allow publishers to set a look and feel for each ad. This flexibility gives the freedom that many loyal adsense users have long dreamed of.
The new scheme not only answers publishers prayers but also those of advertisers. They should get access to a much wider range of sites to advertise on and be able to increase the impression and possible click through rates on the ads. The scheme offers benefits to many however it all comes down to its uptake. Will people leave Adsense. When Performancing Ads was launched initial uptake was fairly high though it never really made a significant impact on Google Adsense. Microsoft of course has a much more advanced system with a greater presence in the market place.
I think it will be interesting to watch developments over the next few months and i personally hope the scheme takes off. This is because i really like Microsoft’s Adcenter and think it is a much over looked option for advertisers. The system is not only cheap but it is also extremely easy to integrate data from other sources such as Adwords.