During last year, online searches from mobile devices increased significantly and Google expects to see searches from mobile devices to outnumber those made on desktops in the near future.

Regardless of this trend, there is evidence that companies are unaware of mobile page optimisation. SEO experts believe that mobile sites need to address the specific needs of the platform

SEO for mobile is different to that used for desktop because the environs of mobile searches have a different characteristic and are restricted by the constraints of the platform. The content and interface pose different technical issues for those involved in developing mobile sites.

Whilst the targeted outcomes for mobile sites are the same as those for desktop, it is vital that businesses are specific in their optimisation of mobile sites.

One misconception that marketing executives often have is in assuming that their ranking from desktop searches will translate to their mobile site. Unfortunately, this is not the case. It is often the case that desktop pages do not mesh well with the mobile environment and, as such, don’t create the same presence or traffic that the desktop site does.

To maximise the potential of mobile searches, businesses should be fully aware of the technical differences, user behaviours and the restrictive platform. With these things in mind, developers can begin to create mobile sites that draw in as much traffic as their desktop equivalents.

It is often suggested that bringing down loading times can make mobile sites more successful. This is often achieved by reducing image size and content.