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Phil Mackechnie – TravelSupermarket.com – SASCon Mini 2014

Phil Mackechnie, Head of Organic Performance, Travelsupermarket.com – How will you break the cycle of bad SEO/ Marketing SAScon Slides – How will you break the cycle of Bad Marketing? from PushON Ltd Well, I’m a bit disappointed that this isn’t about the marketing of Bad (1987) by Michael Jackson. MoneySuperMarket.com is a pretty bad… Continue reading

Joining the Dots – PR, Social & Search in Perfect Harmony – SASCon Mini 2014

Joining the Dots – PR, Social & Search in Perfect Harmony +   Andy Barr – Visionary, 10 Yetis +   Robin Wilson – Director Digital and PR and Social Media, McCann Erickson +   Rob Weatherhead – MediaCom i-Lab Simon Wharton (Chair) – Push ON  Andy has been asked if SEO agencies are approaching him to work with his agency…. Continue reading

Why content and context are the key to making meaningful social connections – SASCon Mini 2014

  Dominic Burch, Head of Social, ASDA - Why content and context are the key to making meaningful social connections 5 simple thoughts (ASDA) 1 – The old rules don’t apply anymore 2 – We are media owners – (Asda magazines, website, shopping site, social media) 3 – We’re a connector not a collector 4 –… Continue reading

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