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Matmi – SASCon BETA 2014

How many banner adverts do people actually click on? How many ads register with the average person? Jeff Coghlan opens SAScon Beta with a talk about his early experiences with Matmi and the changing nature of game design, as well as his early experiences with online advertising. Jeff runs through his early work with Comic… Continue reading

PushON at SASCon BETA 2014 – Live Blogs

FOLLOW OUR LIVE BLOGS BELOW: 09.30 – 10.30 Matmi - Jeff Coghlan, CTO and Founder of Matmi   10.30 – 11.30 Optimise for the future, not just today & SGO (Social Good Optimisation) - Richard Falconer & Matt Haworth   Silicon Prison: How Technology is building a sanitised society - BARRY ADAMS, Founder at Polemic Digital, Editor at State of Digital   11.45… Continue reading

The Year Black Friday Stole Christmas

Unless you live under a deep rock in a galaxy far, far away you may have noticed the consumer frenzy that is Black Friday has dawned upon us. Consumers have turned to their favourite retailers as though they’re shopping for an apocalypse except that instead of searching for survival kits, they’re battling for who can… Continue reading

Vloggers Veware – The ASA is Watching You

Back in March, the Advertising Standards Authority (ASA) was warning bloggers about advertising products and services. In short, if a blogger was being paid by a company to advertise its products it had to be clear about it, and not dress it up as an independent endorsement. In 2012 a few celebrities including Rio Ferdinand… Continue reading

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