David Beckham and the Content Marketing Myth

A little known fact about Y-front model and Spice hubby David Beckham is that he actually used to be a semi-professional footballer between pouch-posing and husbanding. He even played for Europa League hopefuls Manchester United before being shipped off...

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Join Us at a Free Seminar: Trust in an Omni-Channel Era

If your store straddles the online and physical spaces, you already know the benefits of omni-channel commerce. But one aspect of your profitability – the credibility won or lost by customer reviews – might seem out of your control....

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Check Out Magento 2’s Checkout Improvements

Magento 2 is a complete ground-up reworking of one of the most popular eCommerce platforms available. There’s a plethora of new features in both front and back end. So what improvements have been made in one of the most...

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Why You Need a Responsive Logo

When you think of a brand such as Adidas, you probably picture its logo. But are you thinking of its entire logo, the famous three stripes with the word adidas in Avant Garde Gothic underneath? Just the stripes? Perhaps...

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Advertisers: The Solution to Adblocking Might be Close to Home

Last week Culture Secretary John Whittingdale apparently said adblocking is akin to a “protection racket” and has made parallels with software, music and film piracy that those industries have fought since their inception. He even spoke of banning adblockers...

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