In-house vs Agency – SAScon 2015

Panel Paul Morris – Head of Digital and Social Media, Co-op Matt Carey – Head of Marketing, Anglian Home Improvements Ben Bisco – Head of Digital, JD Williams Chair: Rob Weatherhead, Mediacom The Debate The in-house v. agency debate has already been raised at SAScon in Martin...

Continue reading →

Women in Digital – SAScon 2015

Following a recent survey by The Candidate, this session aims to look at the role women play in the digital industry and how to retain and attract the best female talent. The survey found that there are twice as many...

Continue reading →

Search Marketing Beyond Google – SAScon 2015

What, not Google? Let's see what our else our panel are looking at. We're joined by Fabrice Michel, head of PPC at Blueclaw in Leeds. His starting point was Bing, perhaps a search engine we lack focus on (despite their...

Continue reading →

Measuring ROI From Content – SAScon 2015

  Measuring ROI from Content – a Q&A between Ben McKay (MEC), Clare Hill (Content Marketing Association), Catherine Maskell (Reed) and Jamie Toward (MEC). Answers summarized below. 'What's driving this interest in content, and measuring it?' The starting point was algorithm changes....

Continue reading →

PushON At SAScon 2015: Day 2 – Live Blogs

Follow our live blogs below: Day 2 10:30 - 11:30 Measuring ROI From Content - Clare Hill, Catherine Maskell and James Toward     11:45 - 12:45 Search Marketing Beyond Google In House Vs Agency   13:30 - 14:15 Get A Better Idea Of How To Use Social Media In...

Continue reading →