Search Marketing Beyond Google – SAScon 2015

What, not Google? Let's see what our else our panel are looking at. We're joined by Fabrice Michel, head of PPC at Blueclaw in Leeds. His starting point was Bing, perhaps a search engine we lack focus on (despite their...

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Measuring ROI From Content – SAScon 2015

  Measuring ROI from Content – a Q&A between Ben McKay (MEC), Clare Hill (Content Marketing Association), Catherine Maskell (Reed) and Jamie Toward (MEC). Answers summarized below. 'What's driving this interest in content, and measuring it?' The starting point was algorithm changes....

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PushON At SAScon 2015: Day 2 – Live Blogs

Follow our live blogs below: Day 2 10:30 - 11:30 Measuring ROI From Content - Clare Hill, Catherine Maskell and James Toward     11:45 - 12:45 Search Marketing Beyond Google In House Vs Agency   13:30 - 14:15 Get A Better Idea Of How To Use Social Media In...

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CRO: Simple Changes, Radical Results

The speaker on this one is Matt Lacey with Dave and Trent. CRO spans the full breadth, from small incremental changes to big reworks of sites. CRO is "not just about testing". It is also about: Gathering insights Developing hypothesis Designing concepts Configuring testing Analysing...

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The Rise Of Second Screening

This session is being led by Fiona Smith of wywy and is looking at second screening - a buzzword growing in popularity within the digital industry. Second screening is all about real time connected story telling The industry is exploding with...

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