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The Google Grants programme has just celebrated its 10th birthday. Launched in April 2003, this scheme has evolved over the years and Google works with registered charities, providing them with grants to spend in Adwords. However, the number of charities that are actively using this suggests that the majority of UK charities are either overlooking the… Continue reading
This month we’re beginning a new series of posts that we’re calling FocusON. Each month we’ll focus our posts on a different aspect of digital marketing, and we’re kicking off by talking about Pay Per Click advertising. To celebrate the launch of FocusON, we’re giving away a Google Chromebook to one lucky reader. Simply visit the… Continue reading
Pay per click (PPC) marketing is a catch-all term used to describe paid website promotion via a range of platforms, including search engines such as Google and Bing, social platforms such as Facebook, and advertising networks such as Google AdWords. Today we’ll be focussing on PPC search advertising, but we’ll be delving further into paid… Continue reading
Facebook have recently launched Interest Lists for users. These lists have been “apparently” created to help users manage their news feeds and weed out any irrelevant information that they do not want to see. These new Interest Lists allow users to subscribe to broad topics such as sport, entertainment, business etc. The user will then… Continue reading
Reading an article on the E-Consultancy site gave me some inspiration for writing this blog post today. Apparently between 2011 and 2016 government funding for charities is going to fall by £2.8 billion. This is a huge figure and will no doubt affect every charity in the UK somehow. In the current economic climate budgets… Continue reading
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