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Current Category - PPC

The Complete Comprehensive Google Ad Extension Guide

Following on from our previous blog entry regarding the newest extensions rolled out by Google, we concluded that although the PLAs and Dynamic sitelink extensions add another string to your bow, Google is ultimately interested in its bottom line. However with our latest blog still fresh in the memory, and your PPC appetite suitably whetted,… Continue reading

SAScon Live Blogging Day One: Pay to Play – Are Paid Search and Social Destroying Organic?

So as the first coffee of the morning kicks in, one of the first sessions was looking at how SEO is standing up to the ever increasing challenge presented by paid and social. Hosted by James Lowery from Compeller, one of the first points that anyone in digital marketing will have gleaned by now is… Continue reading

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