Best Use Of Search Marketing
We’re delighted to be shortlisted for an Award at the 2008 Big Chips.
The Big Chips Awards are the most prestigious digital awards outside of London. They are run by Manchester Digital; the independent non-profit association for digital and new media in the area, and the awards are judged by industry experts.
We’ve been shortlisted for our Search Marketing work for ContractStore, who sell contract templates online. The project involved Organic Search Marketing as the main focus & management of their Pay Per Click Campaign.
Along with various search marketing tactics, we worked with the developer of their site, suggesting improvements to the code and website structure to improve search engine rankings. We also proposed changes to the purchase process which improved conversion rates.
The Pay Per Click campaign was taken over, and we implemented conversion tracking which identified wasted advertising spend. Over the year long project, we reduced the the Pay Per Click cost per conversion – making a saving of approximately 75%.
The award night is generally lots of fun, but very messy. I’m really looking forward to the awards this year, even to the inevitable “I don’t know what to wear” debate from the boys.