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Best Use Of Search Marketing

We’re delighted to be shortlisted for an Award at the 2008 Big Chips.

The Big Chips Awards are the most prestigious digital awards outside of London. They are run by Manchester Digital; the independent non-profit association for digital and new media in the area, and the awards are judged by industry experts.

Jamie's Big Chip Award last yearWe’ve been shortlisted for our Search Marketing work for ContractStore, who sell contract templates online. The project involved Organic Search Marketing as the main focus & management of their Pay Per Click Campaign.

Along with various search marketing tactics, we worked with the developer of their site, suggesting improvements to the code and website structure to improve search engine rankings. We also proposed changes to the purchase process which improved conversion rates.

The Pay Per Click campaign was taken over, and we implemented conversion tracking which identified wasted advertising spend. Over the year long project, we reduced the the Pay Per Click cost per conversion – making a saving of approximately 75%.

Big Chip Awards 2006Last year, Jamie won best rising star for his work in Organic Search Marketing, and the previous year, Virtuaffinity (our sister company) received a special commendation for the Heaven Spa website.

The award night is generally lots of fun, but very messy. I’m really looking forward to the awards this year, even to the inevitable “I don’t know what to wear” debate from the boys.

To find out how PushON research & analysis services can give your company a competitive online edge, simply call 0844 967 0565 or contact us via our form.

  • http://www.pushon.co.uk Julia Shuvalova

    Congratulations, Kat!

    It’s funny, I think, as I remember someone famous saying: “When an important moment is coming up, a man thinks ‘what shall I say?’ and a woman thinks ‘what shall I wear?’” Looks like things have changed dramatically…

  • http://www.pushon.co.uk Julia Shuvalova

    Congratulations, Kat!

    It’s funny, I think, as I remember someone famous saying: “When an important moment is coming up, a man thinks ‘what shall I say?’ and a woman thinks ‘what shall I wear?’” Looks like things have changed dramatically…

  • http://www.idaho.uk.net Jamie

    Julia, you clearly didnt hear what I said while collecting my award last year, or see what Kat wore to the awards!

    Either way it’ll be Kat dressing to impress again this year and saying something meaningful while collecting her award this year…

    Well done guys, the ContractStore campaign has been a textbook example of how digital marketing can generate longterm growth in even the most competitive of markets.

  • http://www.idaho.uk.net Jamie

    Julia, you clearly didnt hear what I said while collecting my award last year, or see what Kat wore to the awards!

    Either way it’ll be Kat dressing to impress again this year and saying something meaningful while collecting her award this year…

    Well done guys, the ContractStore campaign has been a textbook example of how digital marketing can generate longterm growth in even the most competitive of markets.

  • http://www.pushon.co.uk Julia Shuvalova

    Jamie,

    No, I clearly didn’t, but I’m looking forward to this year’s awards. By the way, there’s nothing wrong with being smart in every sense of the word…

  • http://www.pushon.co.uk Julia Shuvalova

    Jamie,

    No, I clearly didn’t, but I’m looking forward to this year’s awards. By the way, there’s nothing wrong with being smart in every sense of the word…

  • http://www.pushon.co.uk Katrina

    Fingers crossed, we’ve not won it yet!
    Thanks for your confidence,
    K

  • http://www.pushon.co.uk Katrina

    Fingers crossed, we’ve not won it yet!
    Thanks for your confidence,
    K