Comments on: Common PPC Misconceptions http://www.pushon.co.uk/blog/pay-per-click-ppc/common-ppc-misconceptions/?utm_source=rss&utm_medium=rss&utm_campaign=common-ppc-misconceptions The Online Marketing People Tue, 02 Apr 2013 13:35:00 +0000 hourly 1 http://wordpress.org/?v=3.4.2 By: ashton walsh http://www.pushon.co.uk/blog/pay-per-click-ppc/common-ppc-misconceptions/#comment-1292 ashton walsh Fri, 18 May 2012 10:47:00 +0000 http://blog.pushon.co.uk/?p=1230#comment-1292 <a href="http://www.ppcpractice.co.uk" rel="nofollow">PPC Services</a> 1. If you see your ads are not performing well, the CTR is low and you are not getting many clicks, do not just increase the CPC (cost per click), you might end up spending a lot of money without attracting quality traffic. 2. The quality score for Goole search is completely separate from the quality score for the search network. If your ads are doing well on Goole search page it does not mean your ads on the display network are also doing well nor can they benefit from the text ads’ good performance on Google’s search pages. 3. Always being on the top as ranked 1-3 does not guarantee a high conversion rate. Make sure your ads rotate around the first page and even the second page. Not everyone looks at the top of the search query results page. 4. Make sure your ads and keywords in one campaign are not competing against each other as a result of keyword duplication. PPC Services
1. If you see your ads are not performing well, the CTR is low and you are not getting many clicks, do not just increase the CPC (cost per click), you might end up spending a lot of money without attracting quality traffic.
2. The quality score for Goole search is completely separate from the quality score for the search network. If your ads are doing well on Goole search page it does not mean your ads on the display network are also doing well nor can they benefit from the text ads’ good performance on Google’s search pages.
3. Always being on the top as ranked 1-3 does not guarantee a high conversion rate. Make sure your ads rotate around the first page and even the second page. Not everyone looks at the top of the search query results page.
4. Make sure your ads and keywords in one campaign are not competing against each other as a result of keyword duplication.

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