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Current Category - PPC

New Clicks Feature in Google Analytics

While browsing through my client list in Google Analytics today I noticed a “new” (may have just gone un-noticed) feature. Under the Advertising-Campaigns navigation is a new heading which is called clicks (see below)   This new feature allows PPC advertisers to view Adwords data in Analytics such as spend, click through rate, average cost… Continue reading

SEO Weekly Roundup #8

Here are the latest happenings in the digital stratosphere over the past week or so: Foursquare business pages Foursquare have finally opened business pages to the masses. Previously, only the biggest of brands seemed to be allowed a business page that had to be created by Foursquare’s in-house development team. This move however should help… Continue reading

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