Having run betas in May, Google has recently announced that businesses will be able to direct search ads to AMP landing pages from mid-September onwards. Lightweight Accelerated Mobile Pages are designed to load instantly in comparison to even responsive...
Last week Culture Secretary John Whittingdale apparently said adblocking is akin to a “protection racket” and has made parallels with software, music and film piracy that those industries have fought since their inception. He even spoke of banning adblockers...
What’s it all about? Native advertising is sponsored content an advertiser pays to nest within existing content on a publisher’s site. Native content matches the form and function of the publisher’s site and its neighbouring content in order to heighten...
We've heard a lot about the dubiously named "Mobilegeddon", which worried businesses into thinking they were about to lose valuable search rankings when mobile-friendliness became a more important ranking factor. But Google's focus on mobile isn't restricted to organic....
In many circles it’s PPC’s dark art – marginalised, maligned and frowned upon from on high by Google itself. It’s called competitor bidding, and is practised by an underhand club where a campaign within your account is your dark...