Last week Culture Secretary John Whittingdale apparently said adblocking is akin to a “protection racket” and has made parallels with software, music and film piracy that those industries have fought since their inception. He even spoke of banning adblockers...
What’s it all about? Native advertising is sponsored content an advertiser pays to nest within existing content on a publisher’s site. Native content matches the form and function of the publisher’s site and its neighbouring content in order to heighten...
We've heard a lot about the dubiously named "Mobilegeddon", which worried businesses into thinking they were about to lose valuable search rankings when mobile-friendliness became a more important ranking factor. But Google's focus on mobile isn't restricted to organic....
In many circles it’s PPC’s dark art – marginalised, maligned and frowned upon from on high by Google itself. It’s called competitor bidding, and is practised by an underhand club where a campaign within your account is your dark...
Following our first study into the relationship between SEO and PPC we’ve taken a closer look into a specific area of SEM strategy, the question of brand bidding. There remains an argument within the paid search landscape that not all...