Google to roll out AMP landing pages for Adwords

Having run betas in May, Google has recently announced that businesses will be able to direct search ads to AMP landing pages from mid-September onwards. Lightweight Accelerated Mobile Pages are designed to load instantly in comparison to even responsive...

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Advertisers: The Solution to Adblocking Might be Close to Home

Last week Culture Secretary John Whittingdale apparently said adblocking is akin to a “protection racket” and has made parallels with software, music and film piracy that those industries have fought since their inception. He even spoke of banning adblockers...

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Does Native Advertising Work?

What’s it all about? Native advertising is sponsored content an advertiser pays to nest within existing content on a publisher’s site. Native content matches the form and function of the publisher’s site and its neighbouring content in order to heighten...

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Google Shifts its Mobile Focus to Paid Search

We've heard a lot about the dubiously named "Mobilegeddon", which worried businesses into thinking they were about to lose valuable search rankings when mobile-friendliness became a more important ranking factor. But Google's focus on mobile isn't restricted to organic....

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“These Aren’t the Androids you’re Looking For” – Samsung’s Cheeky Competitor Bidding goes Viral

In many circles it’s PPC’s dark art – marginalised, maligned and frowned upon from on high by Google itself. It’s called competitor bidding, and is practised by an underhand club where a campaign within your account is your dark...

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