Advertisers: The Solution to Adblocking Might be Close to Home

Last week Culture Secretary John Whittingdale apparently said adblocking is akin to a “protection racket” and has made parallels with software, music and film piracy that those industries have fought since their inception. He even spoke of banning adblockers...

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Does Native Advertising Work?

What’s it all about? Native advertising is sponsored content an advertiser pays to nest within existing content on a publisher’s site. Native content matches the form and function of the publisher’s site and its neighbouring content in order to heighten...

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Google Shifts its Mobile Focus to Paid Search

We've heard a lot about the dubiously named "Mobilegeddon", which worried businesses into thinking they were about to lose valuable search rankings when mobile-friendliness became a more important ranking factor. But Google's focus on mobile isn't restricted to organic....

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“These Aren’t the Androids you’re Looking For” – Samsung’s Cheeky Competitor Bidding goes Viral

In many circles it’s PPC’s dark art – marginalised, maligned and frowned upon from on high by Google itself. It’s called competitor bidding, and is practised by an underhand club where a campaign within your account is your dark...

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Let’s Put Paid to Brand Bidding Ignorance

Following our first study into the relationship between SEO and PPC we’ve taken a closer look into a specific area of SEM strategy, the question of brand bidding. There remains an argument within the paid search landscape that not all...

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