If you’re planning on shooting your own videos to promote your site, it can be hard to get a professional finish.

Hubspot have some great tips to help:

  • Start with a script.
  • Don’t try to impress your audience by imitating someone who impresses you
  • Don’t use the camera’s built-in microphone.
  • Be vigilant about your lighting.
  • End your video with some kind of call to action.

View the full details, and product tips to help with this on their Marketing Blog.