Pssst… BBC Sport. You may want to redirect your 2012 Olympics pages.

Just a quick blog post this afternoon after I noticed the BBC Sport website has undergone a relaunch.

As you do (as an SEO) when a new popular site launches; I dug around a little bit to see what was working and what wasn’t, and came across the below.

They’ve migrated some of their URLs over to a new structure (news.bbc.co.uk/sport1 to www.bbc.co.uk/sport), but they’ve not redirected some of their old content pages – most noticibly the ones for the Olympic Games which are happening this year.

BBC Sport Olympics in Google SERPs

The above shows the URL for www.bbc.co.uk/olympics ranking for “Olympics” searches in Google. The URL shown redirects to another (http://news.bbc.co.uk/sport1/hi/olympic_games/default.stm), which was seemingly the main URL being used for the Olympics content prior to the website relaunch. When visited, the URL shows the following:

Old BBC Sport Page

The relaunch has now moved the Olympics section to http://www.bbc.co.uk/sport/0/olympics/2012/ – however no redirects are currently in place to this.

They should probably look at sorting that, considering the Olympics is somewhat of an important news event this year.