PushON at SAScon 2013 – Day 2: Delivering insights
DELIVERING INSIGHTS FROM SOCIAL MEDIA: SPEAKERS INCLUDE KRISTAL IRELAND AND SEAN WALSH
In the online world everyone and everything is online
It all begins with insight
Customers are fed up of Retweet to win and brainless campaigns
Budgets on social media rising by over 20% over the next five years
Poor content on the Internet will not engage and will lead to no ROI
Social media is more than big data
Big data will never fill the gap of talking to a real person and gaining customer insight.
On social media you show what you want people to see
Maybe we should start talking to people again?
Social Media Process
Tools for measurement
Adobe Marketing Cloud
Salesforce Marketing Cloud
The Main Question
What do you want to achieve from social media?
Have clearly defined goals of what you want
Sean Walsh, Head Of Social Media at Blue Claw
How to get Social Media Insights on a budget
What Is Social Media Insight?
What does your audience care about? Do they care about what you are going to do?
Insight will let you know what people care about and what they want.
Insight helps a job become more efficient, better and cheaper
Finding Insight on a budget
Forums are an amazing source for content and conversation ideas, Go to industry forums and check by replies.
Export.ly – free tools to analyse your social media channels to extract data. Gives specific and tailored data for your needs, also links to related data.
Social Bro – free tool to manage & refine your strategy
Topsy – free metric measure tool & great way to find links
How should I display insight for clients?
Be simple with your quantitative insights, don’t confuse a client show data in a simple easy to understand way. Be succinct with you qualitative insights, give one slide or so of data, less is more.