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Has Marketing Ruined Christmas? Introducing YouScrooge!

Every year, it’s the same. “Christmas is losing its true meaning. It’s getting too commercialized.” It’s a relatively novel argument, first circulated in 1843. Truth is, there has always been a celebration around midwinter, and it has always been about letting your hair down and doing extravagant things as we celebrate the days getting longer…. Continue reading

Utilising social media analytics to drive more targeted marketing – SASCon BETA 2014

Jim Haysom and Jamie Riddle both digital marketing consultants share their key recommendations for utilising social media analytics to drive more targeted marketing from BirdSong, among others. They believe that successful social media starts with the right content, to the right audience at the right time with analytics helping. Looking at the automotive industry the… Continue reading

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