Tree Accountancy are a Manchester-based accountancy firm based in the Northern Quarter. They provide assistance to others in accountancy with services such as tax and auditing, whilst also providing them with entrepreneurial services in strategic finance and growth, corporate finance and franchising. The ‘tree’ in Tree Acountancy is based on the way they aim to help their customers grow in a straightforward 7-step process.

Tree Accountancy Manchester operate in a competitive search space, with many global giants as well as Manchester-based accountancy firms dominating the rankings. This means that we will have to conduct in-depth analysis to highlight contextually relevant opportunities and work hard to optimise the site to take advantage of these. The search campaign will include making continued improvements to the site, conducting analysis to develope an understanding of the competitive environment for link-building and other activities.

We are really excited to have won the contract and over the next few months intend on increasing their search engine visibility, so that we can help Tree to increase conversions and grow their business; that we know they deserve.

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PushON will work alongside Pure PR to deliver a highly engaging search marketing campaign that not only helps increase brand awareness but also delivers more sales. At PushON we are delighted to have won such an account as this is a highly engaged sector and presents an abundance of opportunities.

Organic Surge has also been consistently strong at developing its product range and getting placements in many leading high street retailers. This and a well built website means that PushON have been provided with a solid foundation from which to base a marketing campaign upon. The company also launched a range of online marketing initiatives in the past, which PushON hopes to develop further in the future.

PushON is well experienced in this sector and has a number of strategies, which it will employ to boost the company’s online presence. Blogging and user content for example will form a key part of the strategy. We can’t give too much away, but there will be a couple of key developments over the next few months to look out for.

To find out more, visit: http://www.organicsurge.com

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The website itself has been built utilising the Textpattern content management system, including a news/blog section and specific enquiry functionality.

PushON worked with Webpraxis and the PackNet team from the initial concept stages to help map the structure of the website, input on SEO-specific implementations and act as an ongoing online marketing consultancy regarding the development of the website.

The PackNet managing directory, Patrick Byrnes, commented on the new build, saying: “The new PackNet website brings together a focused message about what we do and how we do it”.

PackNet work throughout the North West to deliver VoIP phone systems to small-to-medium sized businesses, and they also provide VoIP reseller solutions.

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FirstLine Digital, who are based in Chester are the UK’s largest independent installer of digital, terrestrial and satellite equipment. The company offers nationwide design, installation and maintenance services across a variety of domestic and commercial projects. With a turnover of £36.1 million last year, the company is looking to promote its brand online as part of a wider integrated marketing strategy.

In May this year FirstLine Digital launched its brand new online store as part of its trade counter expansion plans. PushON will also take charge of promoting this and make use of paid search to encourage sales. Over the next month we will be putting together a full strategy for FirstLine Digital and will cover everything from organic search, social media, online PR, reputation management and paid search.

We are really excited about the prospect of working with The Savvy Partnership and FirstLine Digital on this project. We have worked with The Savvy Partnership on numerous projects over recent years and have a great relationship with its partners David Adams and Helen Freeborough. Our close relationship means that we will be able to deliver an exciting and innovative project for the client.

The dynamic approach of the company means that there are plenty of opportunities for FirstLine Digital to grow in the online space. People within the company are committed to making the website a success and we are looking forward to a long and prosperous relationship with FirstLine Digital.

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Aspect Two sell products via mail order, whether phone, coupon or online; and mainly focus on gadgets, garden and home ware products. The diverse product offerings range from garden meerkats, tape to mp3 converters and solar powered products to decorative bird feeders. The assortment regularly changes, which presents an interesting challenge for us. The overall aim is to increase sales online and Aspect Two have decided to make use of PPC advertising and an organic SEO campaign.

The PPC campaign will generate some quick results while the site is optimised. The data gained from the PPC campaign will help select target terms for the SEO campaign, as it will highlight the phrases which generate the most revenue.

Aspect Two operate in a competitive search space, so we will work hard to take advantage of relevant opportunities such as optimising for Google Universal Search, developing interesting content, and using Social Media to build contacts with complementary businesses. The search campaign will focus on ongoing improvements to the site, as well as strong off-site link building.

We are really excited to have won the contract, and are happy to be working with Mediability. Over the next few months we hope to drive significant levels of traffic to the site and improve conversions. This is a project that has so many possibilities – the products on offer extend from invaluable timesavers to quirky garden ornaments – which gives us endless possibilities for our search work

Darren Grundy, Media Director at Mediability quoted “This is an excellent start to our new digital partnership with PushON. We are now able to offer all our current and prospective clients a full digital marketing proposition, not just traditional media campaigns. We look forward to making Aspect Two a highly successful online retailer through PPC and SEO, in tandem with their “Off The Page mail order” press campaigns.”

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Antony Worrall Thompson has a new range of products produced by Breville, and to encourage pre-Christmas sales, we’re advertising the campaign with a mixture of in-stream, text, click to play and promoted video adverts within YouTube and the Content network. The project has been an interesting one, and because of the recognition and how-to format, we’ve had a really positive response so far.

Antony demonstrates his products with a little plug towards the start of each video, then goes on to guide you through simple Christmas recipes. He covers the essentials, for example turkey, stuffing and roast potatoes as well as some interesting alternatives to the traditional Christmas feast, with Salmon Steaks With Parmesan and an Aromatic Cabbage recipe.

The nice thing about the campaign is that it’s gently commercial, and the recipes are in a similar format to the TV shows that Antony normally appears in, so the content is useful and easily watchable. This makes seeding the campaign and encouraging engagement a piece of cake.

Here are some of the videos from the Christmas recipe series:

If you want to see the rest in the series, pop over to the Breville AWT YouTube channel.

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Of courses we are talking about the latest and LAST episode of The Factory which we helped launch today. In this last episode David returns to the K3 offices to find much has changed during his six month tour. The locks have changed and his much loved company car has been replaced with a bicycle. So what does the future hold for David?

Find out by watching the latest teaser for episode 7 below:

http://www.k3scs.com/the-factory/episode-seven/7/

For PushON the Factory campaign has been an unusual one and has allowed us to test many forms of social media and various different video sites. The findings in essence haven’t been suprising as many of the things we expected to work have and it’s been a thoroughly enjoyable process.

The campaign was of course given a commendation at this years Big Chip Awards and the video’s have been posted on some great sites such as that of Mel Carson. This was our personal favourite in terms of placements but the results for the campaign were also pleasing. The first video for example gained just under nine thousand views and the number of signup’s for the full episodes was high.

To watch the full episode just head on over to the mini site. We hope you guys have enjoyed the series and look forward to working on projects like this in the future.

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If you’re planning to get married, know someone who is, or are involved in the Wedding Industry, then this may be for you.

Our client, The UK Wedding Shows is giving away free tickets.

The winners can choose from the following wedding shows:

• Newcastle Racecourse 12 – 13 Sept 2009
• Liverpool St George’s Hall 19-20 Sept 2009
• Harrogate Wedding Show – International Centre 26-27 Sept 2009
• Manchester GMex 24-25 Oct 2009
• Newcastle Metro Arena 30-31 Jan 2010
• London ExCeL 06-07 Feb 2010

And every visitor to the show receives a gift bag full of treats from the shows sponsors.

All you have to do, is blog or twitter with a link to their site, and let them know about it.

Full details here: Wedding Twitter Blog Competition

The post Twitter Blog Competition appeared first on PushON Ltd.

http://www.k3scs.com/the-factory

For us this episode is going to be particularly challenging as we have to come up with some new angles to help generate new interest. The Factory story is no longer new but we have come up with a top secret idea which we think will bring some new fans to the series. Once we have put it in to operation we may share it with you guys in a blog post.

We hope you like the new video and that you will join in with some social media voting.
Thanks

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The approach for the project is to create a bespoke PPC campaign and begin optimising the site over time. The site currently has a very limited link portfolio and it will therefore take some time to rank well. The PPC campaign will drive timely sales while we build a strong link portfolio and develop the sites content.

For this campaign we also aim to leverage numerous social media sites including YouTube and Flickr. We have identified some early opportunities for using video and images. The company also works on a range of exciting projects which we aim to share in exciting ways.

At PushON we are really excited about the project and are looking to achieve the maximum amount of ROI for our new client.

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