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Current Category - a4u Expo

The Digital Mix and Point of Diminishing Return (a4uexpo live blogging)

A4U Expo Live Blogging: The Digital Mix and Point of Diminishing Return w/ David McDermott David is going to talk about statistical analysis and attribution. He is the performance director for 7 Things Media. What is Diminishing Return? David talks about when does profit disproportionately falls in relation to spend. Is it still worthwhile investing in. He was recently asked… Continue reading

Internet Sleuthing: Gathering the Intelligence Required to Beat the Competition (a4uexpo live blogging)

A4U Expo Live Blogging: Internet Sleuthing: Gathering the Intelligence Required to Beat the Competition w/ Martin Beijk, Sam Crocker, Kelvin Newman and David Sottimano Session starts with Sam Crocker who makes the formal introductions. Kelvin begins session with a presentation about link analysis. How to do Back Link Analysis Properly What Type of Links Do You… Continue reading

Open Q&A about Google Organic Search (a4uexpo live blogging)

A4U Expo Live Blogging: Open Q&A about Google Organic Search w/ Martin Mcdonald, Kaspar Szymanski & c Does HTML 5 Matter? Google doesn’t have any preference. However user support should be considered. Should i cloak my affiliate links? Don’t cloak anything for Google. Should you no-follow affiliate links? Yes Mobile specific site vs a responsive layout. Which is… Continue reading

Post Panda: Affiliates Guide to Surviving Google (a4uexpo Live Blogging)

A4U Expo Live Blogging: Post Panda: Affiliates Guide to Surviving Google w/ Daniel Bianchini & Kevin Gibbons of SEOptimise A session about Google’s algorithm update known as Panda. Timeline Hit in February this year and since then there have been five updates. The latest is 2.5 and hit 12% of sites. Daniel asks whether this is the last… Continue reading

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