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Current Category - Conferences

SAScon Live Blogging Day Two: Performance-led Content

Katy Howell of Immediate Future delivered an energetic presentation based on her decade at the professional end of social media. Her most pertinent point, and one that had many in the room nodding in agreement, was that (to put it mildly) the average CEO and board of most of the large corporations don’t use social… Continue reading

SAScon Live Blogging Day One: Attribution – Success has Many Fathers, but Failure is an Orphan

I need to start with an apology as this is not quite the live blog that you might have been expecting. Not quite the start to my blogging career I’d hoped for either but with great events come certain technical issues of equal proportion and in this case the sheer turnout to the event has… Continue reading

SAScon Live Blogging Day One: Pay to Play – Are Paid Search and Social Destroying Organic?

So as the first coffee of the morning kicks in, one of the first sessions was looking at how SEO is standing up to the ever increasing challenge presented by paid and social. Hosted by James Lowery from Compeller, one of the first points that anyone in digital marketing will have gleaned by now is… Continue reading

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