Feeds, Blogs, News and Social Search

Publish and Ping

• Google
• Yahoo
• MS
• Newsgator
• Bloglines
• Technorati

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• Technorati
• Google Sitemaps
• Yahoo Site Explorer

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Check out Google Shared Posts

Techmeme – Coverage is driven by a mix of industry insiders, passionate independents, and established journalists. So Techmeme gets the story no matter where it appears, and often days before it hits major sites

edgeio – edgeio delivers classified listings from united kingdom and from around the world

Sphere – A search engine for blog and feeds

Feeds and other optimisation opportunities

Pluralise keywords terms for better results

The publicity from a press release can generate 8 times more traffic than the PR article its self.

Checkout:

www.businesswire.com

www.marketwire.com

www.prnewswire.com

Always create full content feeds rather than offering a snippet of information and relying on the user to click through.

Utilize MySpace, the pages are searchable and can include rich media like audio and video even companies can have a MySpace profile page

Second Life – 900,000 players so far that spend $350,000 a month, contains it’s own search engine, you can optimise your profile, advertise, shopping, advertise via postacards.

Link Baiting

Netscape and Digg are the big traffic sites.

If you’re using Digg you require 30-40 friends to make effect

Don’t submit your own story (at a different session later was told should submit own story).

Reason given for not submitting your own article – Seen as vain and less likely to get dugg by others

Reasons for submitting your own article – Control of title and descriptions etc

Conclusion = Have 2 accounts

Quickly get your network of friends to digg your article too.

Link Baiting for Traffic:

• Netscape
• Digg
• Del.icio.us
• StumbleUpon
• Reddit

Link Baiting for Reputation:

Own the top 10 bookmarks for your own name to ensure articles that are favourable to your company show in the results.

• Namyz – www.naymz.com – People are searching for you. Control what they find.
• Squido
• Technorati

Best Of The Web – http://botw.org – DMOZ that works

Do submit to Directories particularly the top ones

Pay for good ones

Pictures are worth a thousand words so use images as much as possible

Utilise Flickr – add product shots – tag them – title them – and keywords etc

Add video to Google Video – You can have a link at the side

pronetadvertising.com – For Tips on Digg and other social marketing techniques

Check out the Stumble Upon advertising options for targeting ads directly at your niche for every $1000 you’ll be targeting 30,000 users interested in your pitch.

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Sunday 12th November – Helicopter trip to the Grand Canyon

Like a couple of kids we were all excited about the trip to the Grand Canyon. I think we were more excited about the helicopter ride than the Grand Canyon really.

Monday 13th November – Propel meeting in San Jose

On Monday we flew out to San Jose to meet with Propel. Propel are a software company based in the Silicon Valley part of California. It was all very exciting, as we traveled from the airport to the Propel offices we passed the ebay head quarters which was huge. The people at Propel were lovely and made us feel very welcome. Propel have developed what we feel is the best dial up accelerator product on the market and we’ll be delivering the product in the UK under the NetFury brand. So before long you’ll be able to purchase a great dial up accelerator that will speed up dial up, speed up broadband and speed up email via the NetFury website.

Tuesday 14th November – Opening Day of PubCon

The opening day of PubCon was a little disappointing. Registration was disorganised and a queue stretching a good 100 meters was visible. Apart from the keynote speech from Guy Kawasaki the day didn’t offer much of worth.

Wednesday 15th November – 2nd Day of PubCon and Circus De Soleil

The 2nd day of PubCon was much better. Me and Simon split up for many of the sessions to maximise the knowledge learned. I’ll be writing up my notes in a later Blog. In the evening we went to see Kaa which is a Circus De Soleil production at the MGM Grand. The show was amazing and Simon has been converted to a theater goer by the experience.

Thursday 16th November – 3rd Day of PubCon and some time at the tables

PubCon turned out to be another informative day and the final 2 sessions featured some big names from the Major search Engines. The search engine Smack Down in the final session featured talks from Yahoo Google (Matt Cutts) ASK and Live (Formerly MSN Search). The big announcment was that all of these search engines have agreed to use the sitemaps protocol which will aid webmasters to keep them informed of the structure of their sites.

Thursday evening I managed to get some time on the Casino tables and walked away $350 from the Texas Hold ‘Em World Tornament table which was nice.

Friday 17th November – Pub time for PubCon and shopping for gifts

There were no official sessions for PubCon on the friday just a get together at the Nine Fine Irishman pub and a bar sponsored by Ask. We popped a long for a couple of drinks (well it would have been rude not to) and then spent the afternoon shopping for gifts. I won’t mention the fact that I had pre-purchased tickets for David Copperfield and the MGM Grand for the evening show and managed to miss it because I got the time wrong……..oh I just did, DOH!

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Day 2 started a lot better. The session on mobile and local search was excellent with Jake Baillie of TrueLocal being an outstanding speaker who communicated great information about how to really drive down your cost per acquisition via understanding your consumers locality. I tried his search engine out while he was talking and regretably, it doesn’t seem to understand non US terms. I tried doing a search using “Manchester UK” and it returned US Manchester based results.

Another good session was had in Keyword Selection. Dixon Jones of Receptional, another Englishman had a lot of good things to say and drilled in the discipline of ongoing analysis of your search terms.

We’re now trying to get some carbs into us as we’re suffering the results of the superb cocktails at the Bellagio last night. I thoroughly recommend the Cable Car as a simple but classic drink.

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You probably don’t know what PubCon is. It’s a convention for online marketing nerds over in Las Vegas Not an auspicious start as the registration process was hopelessly managed. Queues doubling back out of the door taking everyone past the intro address. Both Myself (Simon) and Roy are over here. I’m following the overall marketing tracks such as Pay Per Click Management and Organic Search marketing. Roy is following the technical end of things as he’s a bit clever.

Regrettably our first session was dull as ditchwater with little coherent information or ability to present and engage with an audience.

Currently in a session on link generation which is absolutely what we are here for. Great info on recuiting Junior SEOs and developing link exchange strategies.

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