PubCon day 2: People who can present
Day 1 of PubCon was hampered by two key problems: A lack of organisation and having panels made up of people who may have some great knowledge but simply can’t present. One notable exception was Mel Carson, the Ad Centre Community manager for Microsoft. He’s a Brit as well so it was a good feeling to see us flying the flag over here. The demographic targetting that Microsoft is developing sounds really quite exciting. we’ll have to play when we get home. Our grumbles about a poor day were pretty much reflected in all we spoke to.
Day 2 started a lot better. The session on mobile and local search was excellent with Jake Baillie of TrueLocal being an outstanding speaker who communicated great information about how to really drive down your cost per acquisition via understanding your consumers locality. I tried his search engine out while he was talking and regretably, it doesn’t seem to understand non US terms. I tried doing a search using “Manchester UK” and it returned US Manchester based results.
Another good session was had in Keyword Selection. Dixon Jones of Receptional, another Englishman had a lot of good things to say and drilled in the discipline of ongoing analysis of your search terms.