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Current Category - SAScon

Utilising social media analytics to drive more targeted marketing – SASCon BETA 2014

Jim Haysom and Jamie Riddle both digital marketing consultants share their key recommendations for utilising social media analytics to drive more targeted marketing from BirdSong, among others. They believe that successful social media starts with the right content, to the right audience at the right time with analytics helping. Looking at the automotive industry the… Continue reading

The Internet of Things & Eventbrite: 5 ways to improve event marketing – SASCon BETA 2014

Eventbrite now, discussing ways to host events for your clients and future campaigns. Rakhi Sinha runs us through her tips on event marketing. 1. Modern Email Marketing This is still important. Eventbrite are modernizing this into a Pinterest style grid to see how this improves click through rates. Have a call to action too, and… Continue reading

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