SAScon

Barry Adams from Piece Group will share tips on how to optimise an e-commerce websites. Content & Structure Use your websites internal search to find keywords that you should be targeting. This can be invaluable to find niche’s. Site structure is key – “if your site structure sucks, your website will suck”. Google pays a… Read more >

Mindy Gotfton from iCom is your host! How do we approach SEO campaigns (with particular emphasis on small/new websites) Google does not see a brand in the traditional sense; they see it in terms of popularity and link-strength, as well as age. “Brands are how you sort out the cesspool,” said Eric Schmidt. What he… Read more >

Gary Taylor from One Result is talking about the how to generate better traffic. Engaging Content Engaging content is a great way of targeting traffic. Even being as bold as using a crude page title or meta description can help to generate more traffic within the search engines. Gary goes on to explain that above… Read more >

Our hosts are from Conversion Rate Experts (CRE). They recommend Whichmvt.com – a free website comparing split-testing tools. For those not running split tests – you should. CRE says it’s a very secure way of doing business. The bigger the change, the bolder the change, the bigger the potential profit available. Plus, he says, it’s… Read more >

The Panel This talk has a panel consisting of: Kevin Gibbons Chelsea Blacker Sam Crocker James Lowery Peter Young Dixon Jones And is moderated by Richard Gregory The Discussion How big a deal is this? Not a huge deal for some industries. Retail for example may take much less of a hit than technology based… Read more >