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Current Category - SAScon

Online Reputation & The new social media teams – SASCon BETA 2014

Kev Strong is a head of search and discusses online reputation management for search. What is it, common threats, essential protection and expecting the unexpected? Google returns best results and doesn’t look at being positive or negative. Personal name searches can also effect a business, Google’s Omnibox/Autosuggest can cause problems, negative articles online and schema reviews. The Internet itself, like an elephant,… Continue reading

Silicon Prison – How Technology is building a sanitised society – SASCon BETA 2014

Silicon Prison: How Technology is Building a Sanitised Society  Barry Adams opens up with insight into the consumer and their subconscious mind. Highlighting that our subconscious mind makes the decision first. Our conscious mind claims credit after. In the world of marketing, the exposure by brands effects our preference before we are even aware. Every… Continue reading

Matmi – SASCon BETA 2014

How many banner adverts do people actually click on? How many ads register with the average person? Jeff Coghlan opens SAScon Beta with a talk about his early experiences with Matmi and the changing nature of game design, as well as his early experiences with online advertising. Jeff runs through his early work with Comic… Continue reading

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