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Current Category - SAScon

State of the Digital PR Nation – SASCon Mini 2014

Drew Benvie, founder of Battenhall (live blog) State of Digital PR Nation http://twitter.com/drewb Sascon keynote talk – Drew Benvie Battenhall – state of the PR nation from Drew Benvie Social media has disrupted everything. Where is it now? Kids of today understand digital instinctively. [applause] 12 years ago Drew started a blog; journos were starting to… Continue reading

PushON at SAScon 2013 – Day 2: Delivering insights

DELIVERING INSIGHTS FROM SOCIAL MEDIA: SPEAKERS INCLUDE KRISTAL IRELAND AND SEAN WALSH   In the online world everyone and everything is online It all begins with insight Customers are fed up of Retweet to win and brainless campaigns  Budgets on social media rising by over 20% over the next five years Poor content on the… Continue reading

PushON at SAScon 2013 – Day 2: Integrating Search and Social Media

Integrating search and social with the wider marketing mix: Speakers include Andy Betts, Judith Lewis, Jon Myers and Andrew warren payne. Andrew Warren Payne - Research team for Econsultancy – The State of Search Marketing: Integration, Social and mobile – Live June 19th 3 Themes – Content, Social and Mobile Content – 52% of agencies offer… Continue reading

PushON at SAScon 2013 – Day 2: Increasing Site Engagement

increasing site engagement: Lee duddell from whatusersdo & Panel   Presentation from Lee Duddell, MD of WhatUsersDo – a company who deliver online user testing Shown a few amusing examples of bad user experience in the buying process – users unable to locate sections of site or operate it Appliances online increased conversions by 9.5%… Continue reading

PushON at SAScon 2013 – Day 2: Live Blogs

FOLLOW OUR LIVE BLOGS BELOW:   INCREASING SITE ENGAGEMENT – FOUNDER AND HEAD OF WHATUSERSDO INTEGRATING SEARCH AND SOCIAL WITH THE WIDER MARKETING MIX: SPEAKERS INCLUDE ANDY BETTS, JUDITH LEWIS, JON MYERS AND ANDREW WARREN PAYNE.   DELIVERING INSIGHTS FROM SOCIAL MEDIA: SPEAKERS INCLUDE KRISTAL IRELAND AND SEAN WALSH

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