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The first SAScon session is “Running a European search campaign” with: Andy Atkins Kruger / GJ Bramer / Kristjan Mar Hauksson Our takeaway points from the session can be found below:- Some stats on global internet usage: http://internetworldstats.com/stats.htm If you’re an English company that goes global, make sure you cater for the new audience with specific content. The… Continue reading
Barry Adams from Piece Group will share tips on how to optimise an e-commerce websites. Content & Structure Use your websites internal search to find keywords that you should be targeting. This can be invaluable to find niche’s. Site structure is key – “if your site structure sucks, your website will suck”. Google pays a… Continue reading
Mindy Gotfton from iCom is your host! How do we approach SEO campaigns (with particular emphasis on small/new websites) Google does not see a brand in the traditional sense; they see it in terms of popularity and link-strength, as well as age. “Brands are how you sort out the cesspool,” said Eric Schmidt. What he… Continue reading
Gary Taylor from One Result is talking about the how to generate better traffic. Engaging Content Engaging content is a great way of targeting traffic. Even being as bold as using a crude page title or meta description can help to generate more traffic within the search engines. Gary goes on to explain that above… Continue reading
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