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Current Category - SAScon

SAScon 2012: Location – Fitting it Into the Marketing Mix

SAScon Conference 2012, Manchester – Day 2 Dom Hodgson – Hodgetastic Laurence O’Toole – Owner, Analytics SEO Teddie Cowell – SEO Director, NetBooster Malcolm Maybury – Director, 360spin Chris Johnson – Agency Product Specialist, Google Mobile Use in Local Search  1 in 3 mobile searches are local (local modifier or maps query). The trick is… Continue reading

SASCON 2012 : Understanding the Role of Social in Search

Panel discussion; Speakers include:- Andy Betts, Digital & Marketing, Strategist @andybetts1 Bas van den Beld, Search & Social Strategist & State of Search @basvandenbeld Martin Macdonald, SEO Strategy Director, Expedia @searchmartin Paddy Moogan, SEO Consultant, Distilled @paddymoogan Kevin Gibbons, Director of Strategy, SEOptimise @kevgibbo Will link building die as a result of social signals in… Continue reading

SAScon 2012: Delivering Insights from Social Media

This SAScon session is “Delivering Insights from Social Media” with: Kristal Ireland, Propoganda Agency Philip Coen, Social Media Ventures Robin Wilson, McCann Simon Alexander, Carat Andrew Grill, Kred Danielle Fudge, Forward What are the key metrics for social platforms? For Twitter, the effectiveness of linguistics used, interactions, and retweets What people take from tweets Most… Continue reading

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