SAScon 2011 live blogging notes (updated throughout the conference):
Day One
Keynote: King Yiu Chi, AR Strategist at Layar
Stat-o-rama – An Industry in numbers
Market focus: Retail
Paid Search Innovation
Social Commerce
Enterprise Level SEO
Market focus: Gaming
Mobile Marketing Goes Mainstream
Day Two
Keynote – Richard Dennys, Chief Marketing Officer, QYPE
Feeds and Microformats – Optimisation beyond the site
Credit where credit is due – Conversion Attribution
Linking Building secrets – Getting the most out of your off-page optimisation
Analytics 2.0
Running a Global Search Campaign
Location, location, location
Cutting Edge Search Technology
Social Media Insights
Search & PR
WordPress SEO
Follow SAScon & the official hashtag on Twitter:
@SASconference / #sascon