The talk was very oriented to Affiliate Window specifically, so was difficult to blog about much outside of the slides that will no doubt be available post-events – so the apologies the following notes are only short.
Affiliate Marketing Trends:
- Est. £4,62bn in sales in 2010
- 12% increase in 2009 figures
- c.8% of online sales generator through AM
- Est. £275m in fees and commisions (suspected to be >£300m)
- Up from £245m in 2009
- AWin projected turnover, £52.1m (2010)
- Up 21% on 2009
There is a general census that paid search is difficult and activity is being squeezed. Affiliate marketing has gone mainstream, with more and more websites understanding the potential benefit.
- Key shift from PPC to incentivised traffic
- PPC has upheld volume but lost % share
- Steady growth in active affiliaites
Kevin believes there has been a change in shift between PPC and incentivised marketing.
