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Current Category - Digital Blog

A Look Back at Social Media in 2012 [Slideshare]

A Look Back at 2012 in Social Media: The Best and the Worst from PushON Ltd Text version: Social media became even bigger in 2012: The Google+ +1 button is used 5 million times a day Over 6 months, Instagram visitors increased 724% Over 15,000 tweets per second during the European Championship 2012 final Gangnam… Continue reading

Does NFC Marketing Have a Future in Digital?

            NFC, or Near-Field Communication technology, has been somewhat of a buzzword in the mobile market in the past 18 months. It is clear that the technology, known predominantly for mobile payments, is an opinion-divider and no one is really sure of its future. Are marketers underestimating the potential of… Continue reading

The Social Super Bowl

Last Sunday saw the 48th Super Bowl in America, and arguably even more anticipated than the game itself, is the half time show and advertising. Brands this year were spending around $4million for a 30 second advert, and for many of these adverts, the message was engaging with fans via social media. Of the 52 adverts… Continue reading

They’ll have to do it this way if they want to speak to us..

So today I saw the PR Week article: http://www.prweek.com/uk/news/article/1168936/ryanairs-new-comms-chief-eschew-social-media/ and immediately had a facepalm moment. It really does amaze me the amount of people who work for massive brands and have influence over customer communication/marketing who seem to think that people will only engage with their brand in the ways set out by the management or… Continue reading

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