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SAScon Live Blogging Day One: Pay to Play – Are Paid Search and Social Destroying Organic?

So as the first coffee of the morning kicks in, one of the first sessions was looking at how SEO is standing up to the ever increasing challenge presented by paid and social. Hosted by James Lowery from Compeller, one of the first points that anyone in digital marketing will have gleaned by now is… Continue reading

SAScon Live Blogging Day One – Learn How To Produce Persona Success Content in 45 Minutes or Less

When asked to pick a session to live blog from day one of SAScon 2014, my eyes immediately lit up at the chance to cover Opta Joe and his talk on Twitter tips  … (@jxreynolds if you are interested) … But Jonny Pennington got in there first and here I am with Danny Ashton of NeoMam Studios. I… Continue reading

PR Agency One’s James Crawford Pops In

PushON’s online marketers were given some schooling by PR Agency One’s James Crawford yesterday when he delivered a really useful presentation on his craft. Although there are obvious similarities and overlaps between public relations and digital marketing, most of our people emerged through digital channels, whereas James has been pushing his clients to national, trade… Continue reading

Phil Mackechnie – TravelSupermarket.com – SASCon Mini 2014

Phil Mackechnie, Head of Organic Performance, Travelsupermarket.com – How will you break the cycle of bad SEO/ Marketing SAScon Slides – How will you break the cycle of Bad Marketing? from PushON Ltd Well, I’m a bit disappointed that this isn’t about the marketing of Bad (1987) by Michael Jackson. MoneySuperMarket.com is a pretty bad… Continue reading

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