Comments on: Online PR http://www.pushon.co.uk/blog/pushon-news/pr/online-pr/?utm_source=rss&utm_medium=rss&utm_campaign=online-pr The Online Marketing People Tue, 02 Apr 2013 13:35:00 +0000 hourly 1 http://wordpress.org/?v=3.4.2 By: Katrina Gallagher http://www.pushon.co.uk/blog/pushon-news/pr/online-pr/#comment-663 Katrina Gallagher Wed, 17 Dec 2008 16:21:37 +0000 http://blog.pushon.co.uk/?p=622#comment-663 That's ideal, sorry for the delayed reply Roger, I think I missed that one. Thanks for the update too! Kat That’s ideal, sorry for the delayed reply Roger, I think I missed that one.

Thanks for the update too!

Kat

]]> By: Roger, Online PR Agency, C&M http://www.pushon.co.uk/blog/pushon-news/pr/online-pr/#comment-662 Roger, Online PR Agency, C&M Wed, 17 Dec 2008 15:15:42 +0000 http://blog.pushon.co.uk/?p=622#comment-662 ...update to earlier comment. If you're interested, we've written a good 'how to' paper on how to create good, optimised web content. you can grab it here: http://www.contentandmotion.com/resources/quickstart-guide-to-content-optimization-better-seo-content-keywords/ hope it's useful! …update to earlier comment. If you’re interested, we’ve written a good ‘how to’ paper on how to create good, optimised web content. you can grab it here: http://www.contentandmotion.com/resources/quickstart-guide-to-content-optimization-better-seo-content-keywords/

hope it’s useful!

]]> By: Roger, Online PR Agency, C&M http://www.pushon.co.uk/blog/pushon-news/pr/online-pr/#comment-661 Roger, Online PR Agency, C&M Sat, 29 Nov 2008 20:19:02 +0000 http://blog.pushon.co.uk/?p=622#comment-661 Good stuff - the pyramid is a classic and still totally relevant online. The other critical thing for online releases to be is totally keyword optimised in line with a search 'market' that's proven to already exist... and stuffed with interesting content and links to drive new traffic to your target web site... Good stuff – the pyramid is a classic and still totally relevant online.

The other critical thing for online releases to be is totally keyword optimised in line with a search ‘market’ that’s proven to already exist… and stuffed with interesting content and links to drive new traffic to your target web site…

]]> By: Katrina Gallagher http://www.pushon.co.uk/blog/pushon-news/pr/online-pr/#comment-660 Katrina Gallagher Mon, 17 Nov 2008 10:44:49 +0000 http://blog.pushon.co.uk/?p=622#comment-660 Hi Ben, The following diagram would probably have expressed that better... but I liked the humour of the 'important stuff -> fluff' diagram... <img src="http://www.lds.org/pa/pubAf/images/invertedpyramid.jpg" alt="Inverted Pyramid" class="photo" /> The idea is that you go into further details as you get further into the article. The reader can skim the top to get the gist of the story, but an interested reader can delve further if they wish. But you're spot on, you shouldn't pad things out with unnecessaries. K Hi Ben,

The following diagram would probably have expressed that better… but I liked the humour of the ‘important stuff -> fluff’ diagram…

Inverted Pyramid

The idea is that you go into further details as you get further into the article. The reader can skim the top to get the gist of the story, but an interested reader can delve further if they wish.

But you’re spot on, you shouldn’t pad things out with unnecessaries.

K

]]> By: PPC Manchester http://www.pushon.co.uk/blog/pushon-news/pr/online-pr/#comment-659 PPC Manchester Mon, 17 Nov 2008 09:02:18 +0000 http://blog.pushon.co.uk/?p=622#comment-659 Nice article. Would you not agree that most press releases are 90% fluff anyway? Nice article. Would you not agree that most press releases are 90% fluff anyway?

]]> By: renaissance chambara | Ged Carroll - Links of the day http://www.pushon.co.uk/blog/pushon-news/pr/online-pr/#comment-658 renaissance chambara | Ged Carroll - Links of the day Sun, 16 Nov 2008 23:02:49 +0000 http://blog.pushon.co.uk/?p=622#comment-658 [...] Online PR - PushON blog PR 101 for digital agencies [...] [...] Online PR – PushON blog PR 101 for digital agencies [...]

]]> By: Ben http://www.pushon.co.uk/blog/pushon-news/pr/online-pr/#comment-657 Ben Sat, 15 Nov 2008 11:47:18 +0000 http://blog.pushon.co.uk/?p=622#comment-657 Looking at the inverted pyramid, shouldn't that be a trapezium? Cut the fluff out completely? Personally, I try to write all my articles in the style of the Economist http://www.amazon.co.uk/Style-Guide-Economist-Hardcover/dp/1861979169 That's a great book to read and follow. Looking at the inverted pyramid, shouldn’t that be a trapezium? Cut the fluff out completely?

Personally, I try to write all my articles in the style of the Economist http://www.amazon.co.uk/Style-Guide-Economist-Hardcover/dp/1861979169 That’s a great book to read and follow.

]]>