PushON Ltd

I saw very interesting and effective demonstration of gaming Google using a multi layered implementation of Sprocket X. Basically a Sprocket takes data from multiple sources such as Wikipedia, chews it up and spits something out that is actually meaningful and readable. It’s the readability that is the key and differentiates from other Spammy techniques…. Continue reading

I’ve been reading up on Online Copywriting, and on my travels around the Internet I’ve found an absolute gem; Copyblogger is a blog with some great articles, resources and tips about online copywriting. The article I found most useful to me was about how to write a social media press release; it has some do’s… Continue reading

I had an interesting “discussion” online over the weekend. How Do, The North West Online PR and Marketing Magazine published an account win story. Fairly standard stuff. Fudge, the design agency, placed a press release with How Do about us winning their online marketing contract. This really is pretty standard PR stuff. I read How… Continue reading

We mentioned recently that we would be reviewing the success of the viral video, so we’ve added some information in the form of a press release – this can be found here: Viral Video Press Release Whilst writing the release, it was interesting to note that a format for social media press releases has evolved…. Continue reading

The PRX Online PR tool, helps publishers build social media press releases in a format ready to be published. This offers guidance for newcomers to PR, and helps produce articles in standard Press Release format – making it more likely to be published in full. The PRX Online PR tool for WordPress is particularly useful… Continue reading