Definition of Viral Marketing Success?

Posted on February 24, 2007 by Simon Wharton

I’ve just been contacted by someone who we know, who we didn’t tell about this, who found the video from a source where we didn’t place it.

Could that be consider an indicator of this campaign moving from plain marketing to achieving a viral status?

Written By Simon Wharton

Simon Wharton

Simon is passionate about everything digital and regularly shares his findings via Twitter – priding himself on being the 19th (Now 6th!!!) most influential tweeter in Manchester! Having sat for many years on the Manchester Digital board he has positioned himself as one of the leading authorities for Online Marketing in the North West.

  • http://web-strategist.com Jeremiah Owyang

    Possibly, but we’re looking for spread, velocity…Can you document the list of URLs that it’s spread to, both in 24 hours, 5 days, one week, etc?

    While not a a sole determiner, but when major media starts to cover it (NYT’s covered Eepy Bird a few days ago, which has been out for a long long time) then you’ll know you for sure.

  • http://www.virtuaffinity.com Simon Wharton

    Jeremiah,
    That’s some food for thought. We’d been giving some consideration to metrics and hadn’t really got anything solid for benchmarking.
    I think we’ll probably take a view on one week post release and refine measurement points for the next release.

  • http://tennessee-jed.blogspot.com/ Tennessee Jed

    Here is one more hit!

  • http://adultaddstrengths.com Pete Quily

    Great video, blogged it. You might want to pitch it to some UK PR bloggers ie http://theblogconsultancy.typepad.com/ukprbloglist/
    as an example how not to pitch.

    From an SEO standpoint you should probably turn on trackbacks in WordPress so when people blog about it it shows up in your blog posts. Darren has a post on how to do so here http://www.problogger.net/archives/2006/02/26/introduction-to-trackbacks/

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