Comments on: Long copy is the snake oil of the internet. http://www.pushon.co.uk/blog/pushon-news/pushon-work/long-copy-is-the-snake-oil-of-the-internet/?utm_source=rss&utm_medium=rss&utm_campaign=long-copy-is-the-snake-oil-of-the-internet The Online Marketing People Tue, 02 Apr 2013 13:35:00 +0000 hourly 1 http://wordpress.org/?v=3.4.2 By: Simon Wharton http://www.pushon.co.uk/blog/pushon-news/pushon-work/long-copy-is-the-snake-oil-of-the-internet/#comment-32 Simon Wharton Fri, 16 Feb 2007 21:47:19 +0000 http://blog.pushon.co.uk/2007/02/06/long-copy-is-the-snake-oil-of-the-internet/#comment-32 Aha! This is a sesimic shift from yer goodself Mr Jim.I think you have to consider your market most of all and the UK in general has a distate for spiel. Maybe that will change, but not through my effots. Wherever possibly I'm going to keep it short and pithy. call it house style if you will. The video should be out soon, Initial test audiences have responded well. Both of them. And premises should be sorted in 4 to 6 weeks I hope. last time we thought we had somewhere, we got gazumped so fingers crossed. There's a spot for a beer fridge!! Aha! This is a sesimic shift from yer goodself Mr Jim.I think you have to consider your market most of all and the UK in general has a distate for spiel. Maybe that will change, but not through my effots. Wherever possibly I’m going to keep it short and pithy. call it house style if you will.

The video should be out soon, Initial test audiences have responded well. Both of them.

And premises should be sorted in 4 to 6 weeks I hope. last time we thought we had somewhere, we got gazumped so fingers crossed. There’s a spot for a beer fridge!!

]]> By: Jim http://www.pushon.co.uk/blog/pushon-news/pushon-work/long-copy-is-the-snake-oil-of-the-internet/#comment-31 Jim Tue, 13 Feb 2007 11:21:15 +0000 http://blog.pushon.co.uk/2007/02/06/long-copy-is-the-snake-oil-of-the-internet/#comment-31 Hi Simon, Long copy/short copy isn't really important. What is important is that you say enough to make your prospect buy,call you or whatever you want them to do. Testing using A/B splits shows you which type of copy converts best for that particular campaign. I really have an open mind as to what works best. Jim PS You're keeping a low profile - when do we get piccies of your new offices? Other than the attractive photocopier? Hi Simon,

Long copy/short copy isn’t really important. What is important is that you say enough to make your prospect buy,call you or whatever you want them to do.

Testing using A/B splits shows you which type of copy converts best for that particular campaign. I really have an open mind as to what works best.

Jim

PS You’re keeping a low profile – when do we get piccies of your new offices? Other than the attractive photocopier?

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