My Notes From PubCon
I’m not sure whether these will be of any worth to anyone apart from me but these are my notes from the sessions I attended at PubCon.
Feeds, Blogs, News and Social Search
Publish and Ping
Validate Your Feed
Claim Your Feed
- Google Sitemaps
- Yahoo Site Explorer
Check out Google Shared Posts
Techmeme – Coverage is driven by a mix of industry insiders, passionate independents, and established journalists. So Techmeme gets the story no matter where it appears, and often days before it hits major sites
edgeio – edgeio delivers classified listings from united kingdom and from around the world
Sphere – A search engine for blog and feeds
Feeds and other optimisation opportunities
Pluralise keywords terms for better results
The publicity from a press release can generate 8 times more traffic than the PR article its self.
Always create full content feeds rather than offering a snippet of information and relying on the user to click through.
Utilize MySpace, the pages are searchable and can include rich media like audio and video even companies can have a MySpace profile page
Second Life – 900,000 players so far that spend $350,000 a month, contains it’s own search engine, you can optimise your profile, advertise, shopping, advertise via postacards.
Netscape and Digg are the big traffic sites.
If you’re using Digg you require 30-40 friends to make effect
Don’t submit your own story (at a different session later was told should submit own story).
Reason given for not submitting your own article – Seen as vain and less likely to get dugg by others
Reasons for submitting your own article – Control of title and descriptions etc
Conclusion = Have 2 accounts
Quickly get your network of friends to digg your article too.
Link Baiting for Traffic:
Link Baiting for Reputation:
Own the top 10 bookmarks for your own name to ensure articles that are favourable to your company show in the results.
- Namyz – www.naymz.com – People are searching for you. Control what they find.
Best Of The Web – http://botw.org – DMOZ that works
Do submit to Directories particularly the top ones
Pay for good ones
Pictures are worth a thousand words so use images as much as possible
Utilise Flickr – add product shots – tag them – title them – and keywords etc
Add video to Google Video – You can have a link at the side
pronetadvertising.com – For Tips on Digg and other social marketing techniques
Check out the Stumble Upon advertising options for targeting ads directly at your niche for every $1000 you’ll be targeting 30,000 users interested in your pitch.