Telephone: 0844 967 0565 Email: info@pushon.co.uk

My Notes From PubCon

I’m not sure whether these will be of any worth to anyone apart from me but these are my notes from the sessions I attended at PubCon.

Feeds, Blogs, News and Social Search

Publish and Ping

  • Google
  • Yahoo
  • MS
  • Newsgator
  • Bloglines
  • Technorati

Validate Your Feed

www.feedvalidator.org

Claim Your Feed

  • Technorati
  • Google Sitemaps
  • Yahoo Site Explorer

Feedburner

Check out Google Shared Posts

Techmeme – Coverage is driven by a mix of industry insiders, passionate independents, and established journalists. So Techmeme gets the story no matter where it appears, and often days before it hits major sites

edgeio – edgeio delivers classified listings from united kingdom and from around the world

Sphere – A search engine for blog and feeds

Feeds and other optimisation opportunities

Pluralise keywords terms for better results

The publicity from a press release can generate 8 times more traffic than the PR article its self.

Checkout:

www.businesswire.com

www.marketwire.com

www.prnewswire.com

Always create full content feeds rather than offering a snippet of information and relying on the user to click through.

Utilize MySpace, the pages are searchable and can include rich media like audio and video even companies can have a MySpace profile page

Second Life – 900,000 players so far that spend $350,000 a month, contains it’s own search engine, you can optimise your profile, advertise, shopping, advertise via postacards.

Link Baiting

Netscape and Digg are the big traffic sites.

If you’re using Digg you require 30-40 friends to make effect

Don’t submit your own story (at a different session later was told should submit own story).

Reason given for not submitting your own article – Seen as vain and less likely to get dugg by others

Reasons for submitting your own article – Control of title and descriptions etc

Conclusion = Have 2 accounts

Quickly get your network of friends to digg your article too.

Link Baiting for Traffic:

  • Netscape
  • Digg
  • Del.icio.us
  • StumbleUpon
  • Reddit

Link Baiting for Reputation:

Own the top 10 bookmarks for your own name to ensure articles that are favourable to your company show in the results.

  • Namyz – www.naymz.com – People are searching for you. Control what they find.
  • Squido
  • Technorati

Best Of The Web – http://botw.org – DMOZ that works

Do submit to Directories particularly the top ones

Pay for good ones

Pictures are worth a thousand words so use images as much as possible

Utilise Flickr – add product shots – tag them – title them – and keywords etc

Add video to Google Video – You can have a link at the side

pronetadvertising.com – For Tips on Digg and other social marketing techniques

Check out the Stumble Upon advertising options for targeting ads directly at your niche for every $1000 you’ll be targeting 30,000 users interested in your pitch.

To find out how PushON research & analysis services can give your company a competitive online edge, simply call 0844 967 0565 or contact us via our form.

  • http://adrianmonck.blogspot.com/2006/11/alexander-valterovich-litvinenko.html kelvin

    Have you tried Megite (http://www.megite.com) that is techmeme like service. Pretty cool.

  • Roy Wilding

    No, I haven’t heard of that. I’ll give it a look over, thanks.

  • http://www.artisanmc.co.uk Rob Artisan

    A lot to go on and I will have a look at your recommendations.

    This should be standard knowledge for PRs, but I do not think it will be for some time to come.

  • Pc Whirled

    I think this looks like some really interesting stuff. Thanks for the info.