I was asked a couple of questions about SEO and PPC Marketing, and put together some diagrams to explain the pros and cons, differences and the process.
Here are the resulting diagrams, the presentation and the PowerPoint source file.
Feel free to re-use/re-brand.
(Click to enlarge)
Search engine results
SEO versus PPC
SEO Breakdown
SEO process
SEO Example tasks
Reasons to work on ongoing SEO
PPC process
PPC structure
Making the most of PPC
