I was asked a couple of questions about SEO and PPC Marketing, and put together some diagrams to explain the pros and cons, differences and the process.

Here are the resulting diagrams, the presentation and the PowerPoint source file.

Feel free to re-use/re-brand.

(Click to enlarge)

Search engine results

SEO versus PPC

SEO Breakdown

SEO process

SEO Example tasks

Reasons to work on ongoing SEO

PPC process

PPC structure

Making the most of PPC